Job Description
About The Client
Our client is a dynamic New York-based personal injury law firm structured around four core departments: Operations, Intake, Case Management, and Litigation.
About the Role:
We are seeking a proactive, tech-savvy Marketing Coordinator to join our client's team. This person will play a central role in enhancing the firm’s digital footprint, strengthening their brand presence, and increasing inbound lead generation through content creation, SEO, and social media. They should be detail-oriented, proactive, and able to execute content that drives engagement and improves online performance.
Experience Working In The Law Niche Is a Plus
Bilingual proficiency in English and Spanish is required
What You’ll Be Doing:
Remote Status: Fully Remote
Working Hours: 9 am - 5 pm EST
Salary: USD 1400 to USD 1800 per month
Internal Job ID: 0506
Our client is a dynamic New York-based personal injury law firm structured around four core departments: Operations, Intake, Case Management, and Litigation.
About the Role:
We are seeking a proactive, tech-savvy Marketing Coordinator to join our client's team. This person will play a central role in enhancing the firm’s digital footprint, strengthening their brand presence, and increasing inbound lead generation through content creation, SEO, and social media. They should be detail-oriented, proactive, and able to execute content that drives engagement and improves online performance.
Experience Working In The Law Niche Is a Plus
Bilingual proficiency in English and Spanish is required
What You’ll Be Doing:
- Manage and update the firm’s website content, layout, blog, and SEO.
- Draft blog posts using AI tools and original research aligned with legal standards and brand voice
- Collaborate with attorneys and staff to gather insights, quotes, and subject matter expertise.
- Plan and execute a cross-platform content strategy for Instagram, Facebook, TikTok, and LinkedIn.
- Develop platform-specific content calendars featuring legal tips, client wins, behind-the-scenes, and trending topics.
- Edit long-form videos into short-form content using AI tools like Descript, Opus Clip, and Pictory.
- Curate and manage the firm owner's LinkedIn presence, boosting visibility and engagement.
- Perform keyword research and implement SEO strategies to improve organic search rankings.
- Track SEO performance using Google Analytics, Search Console, SEMrush, or Ahrefs.
- Coordinate with developers or vendors to resolve technical SEO issues.
- 3+ years of experience in social media management, SEO, and website optimization.
- Strong understanding of digital content best practices and website platforms (WordPress, Wix, Shopify, and others).
- Proficiency in content creation, including writing, static graphics, and short/long-form video editing.
- Skilled in creating and executing social media strategies across all social platforms.
- Detail-oriented with strong analytical and problem-solving skills.
- Bilingual proficiency in Spanish and English (Written+Oral) is required
- Experience working in the law niche is a plus.
Remote Status: Fully Remote
Working Hours: 9 am - 5 pm EST
Salary: USD 1400 to USD 1800 per month
Internal Job ID: 0506
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