Job Description
Responsibilities:
- Develop and implement CRM strategies tailored to customer segments and business goals.
- Campaign Management - Plan, execute, and monitor CRM campaigns to drive customer engagement and retention.
- Data Analysis - Analyze customer data and trends to identify opportunities for improved targeting and personalization.
- Team Collaboration - Work with marketing, sales, and customer service teams to ensure CRM efforts are aligned with business objectives.
- System Management - Oversee the CRM system, ensuring data accuracy and system efficiency.
- Process Improvement - Identify and implement improvements to CRM processes and workflows.
- Performance Monitoring - Track and report on CRM performance metrics, providing insights for continuous improvement.
- Customer Reactivation - Develop and implement strategies to reactivate inactive customers and improve overall customer lifecycle value.
Qualifications:
- Min 5 years of proven experience as a CRM Manager, preferably in the iGaming industry.
- Proficiency in Thai, Vietnamese, Filipino, or other languages is a plus.
- Strong understanding of customer segmentation, targeting, and campaign management.
- Familiarity with CRM software and tools.
- Experience in iGaming and targeting audiences in Southeast Asia is a plus
- Expert in communication, strategic planning, leadership, stakeholder management, customer relationship building and project management skills.
Why work with us:
- Multinational Company - Working with talent worldwide
- Annual bonuses + 13th month salary.
- Rental subsidy and house loan allowance.
- Covered travel opportunities (flights & accommodation).
- Relocation assistance for expatriates.