Head of performance marketing

Head of Performance Marketing (Marketing, Sales & Revenue Ownership: Prop Trading)

MUST HAVE PREVIOUS EXPERIENCE IN A PROP TRADING FIRM

Role Purpose

The Head of Performance Marketing will lead the full commercial strategy for a global prop trading firm, spanning marketing, sales channels (affiliates & partnerships), customer acquisition & retention, and regional expansion. This role carries full accountability for revenue growth, marketing efficiency, and building a scalable, globally recognized brand in a highly competitive trading industry.

Key Responsibilities

Growth Planning & Execution

• Own the commercial growth strategy and its execution across paid media, brand, SEO, partnerships, content, CRM, and other channels.
• Develop quarterly and monthly growth plans aligned with business objectives (revenue, retention, expansion, partnerships, etc.).
• Plan and launch coordinated campaigns with a balance of short-term revenue-driving initiatives and long-term brand-building activities.
• Design and optimize multi-channel marketing funnels to increase orders, conversion rates, and customer lifetime value (LTV).
• Monitor competitor and market trends, identifying new opportunities to sustain growth.
• Identify high-potential regions for expansion and implement localized strategies.
• Carry direct accountability for revenue growth and ROI on commercial activities.

Performance Tracking & Reporting

• Own tracking and analytics across campaigns (paid ads tracking, analytics platforms, dashboards, etc.).
• Define and monitor KPIs such as orders, CAC, ROAS, LTV, conversion rates, AOV, website traffic, SEO performance, and affiliate contribution.
• Provide regular performance reports to management, highlighting insights, risks, and recommended actions.

Budget & ROI Management

• Manage the commercial budget, allocating spend across marketing and growth initiatives.
• Achieve targeted ROI on paid campaigns.
• Reallocate budget proactively from underperforming campaigns.
• Maintain competitive order value while optimizing upsell and repurchase strategies.

Sales & Affiliate Management

• Define and oversee the affiliate and partnerships strategy to drive scalable revenue growth.
• Direct the Affiliate Manager in building and nurturing commercial partnerships, collaborations, and influencer relationships.
• Set commercial frameworks and approve terms to ensure strong ROI and sustainable brand advocacy.

Customer Acquisition & Retention

• Oversee end-to-end customer acquisition funnels (TOF/MOF/BOF).
• Manage email marketing, CRM, and marketing automation to drive repurchase and retention.
• Build customer loyalty strategies including community engagement, testimonial programs, and transparency initiatives.

Team Leadership

• Lead, coach, and upskill the marketing/commercial team to deliver growth priorities.
• Run regular syncs to align strategy, manage execution, and resolve blockers.
• Instill a performance-driven culture with clear KPIs and accountability.

What We Offer

• Competitive salary and performance-based bonus
• Relocation package (if required)
• VISA sponsorship support
• Health insurance
• Recognition programs for top performers (monetary awards, exclusive events, and annual trips)
• Flexible remote working options, including the ability to work from global offices