German Speaking Marketing Optimization Specialist

We are seeking a Digital Marketing Optimization Specialist to become a valuable member of our growing team in Lisbon. This role is designed for professionals with a passion for data-driven decision-making, online advertising, and campaign optimization. As part of our optimization project, you will work closely with high-value customers, helping them maximize the effectiveness of their digital marketing strategies.

You will be responsible for implementing and fine-tuning online advertising campaigns, primarily focusing on Google Ads, but also extending to social media platforms such as Facebook and TikTok. The ideal candidate has a strong analytical mindset, enjoys working with numbers and trends, and has a deep understanding of digital performance metrics and key performance indicators (KPIs).

This position provides a unique opportunity to gain hands-on experience with Google’s ecosystem, work in an international environment, and directly impact client success through data-driven optimization.

Key Responsibilities

As a Digital Marketing Optimization Specialist, your main responsibilities will include:

• Campaign Optimization & Strategy
• Implement and monitor optimization strategies to continuously improve advertising performance.
• Adjust bids, budgets, and targeting approaches based on client objectives and market dynamics.
• Create tailored keyword packs, ad copy suggestions, and bid strategies that align with client goals.
• Campaign Execution
• Manage and execute online advertising campaigns with a focus on Google Ads, and complement with campaigns on Facebook Ads, TikTok Ads, and YouTube when applicable.
• Utilize advanced campaign settings such as Google Search Network (GSN), Mobile Ads, and Video Campaigns.
• Data Analysis & Reporting
• Collect, monitor, and analyze campaign performance data to identify trends and insights.
• Build comprehensive reports to measure KPIs such as CTR, CPC, Conversion Rate, ROAS, and overall campaign ROI.
• Provide actionable recommendations to clients, ensuring transparency and measurable value.
• Client Collaboration & Knowledge Development
• Partner with clients to understand their objectives and translate them into optimized ad solutions.
• Stay updated on digital marketing trends, platform updates, and industry best practices.
• Continuously develop expertise in Google products and tools, ensuring clients benefit from the most advanced strategies available.

Mandatory Skills & Qualifications

We are looking for candidates who bring both technical expertise and analytical curiosity to the role:

• Experience & Knowledge
• Minimum 12 months of hands-on experience in digital ad campaign management and optimization.
• Solid understanding of Google Ads; familiarity with Facebook Ads Manager and TikTok Ads Manager is a plus.
• Technical Skills
• Strong working knowledge of Microsoft Excel, including formulas, pivot tables, and data analysis functions.
• Analytical and detail-oriented mindset with the ability to interpret large datasets into actionable insights.
• Performance Metrics
• Good understanding of digital marketing KPIs, including impressions, clicks, CPC, CTR, conversions, and ROAS.
• Ability to evaluate results against benchmarks and propose performance-driven adjustments.
• Soft Skills
• Strong communication skills with the ability to explain complex results in a clear and client-friendly manner.
• Self-motivated, organized, and able to manage multiple projects in a fast-paced, international environment.
• Team-oriented with a collaborative mindset.

Recruitment Process

Our structured recruitment process is designed to evaluate both your technical abilities and cultural fit:

1. Initial Screening – Review of CV and initial background evaluation.
2. WLA + Excel Assessment – Written Language Assessment and technical Excel test to assess analytical and reporting skills.
3. Operations Round – Interview with the operations team to assess role-specific knowledge and practical expertise.
4. HR Interview – Final stage covering soft skills, career goals, and cultural alignment with the company.

Compensation & Benefits (C&B)

• Annual Base Salary: €23,000 gross
• Estimated Monthly Compensation: €2,356 gross (including allowances and premiums)
• Language Premium: €3,240 per year
• Meal Allowance: €7.63 per working day (net, paid via meal card)
• Transportation Bonus: €720 per year
• Yearly Target Bonus: 5% of gross base salary, based on performance targets
• Insurance Coverage: Comprehensive Health & Life Insurance package, including coverage for spouse and children

Relocation Support (for candidates relocating from outside Continental Portugal)

We provide extensive support to ensure a smooth relocation process:

• Administrative Support: Assistance with Portuguese documentation (NIF, NISS).
• Housing Assistance: Guidance in finding suitable accommodation in Lisbon, tailored to individual needs.

• Relocation Bonus Options:
• €2,500 gross (for candidates relocating from outside Portugal).
• €1,500 gross (for candidates relocating within Portugal to Lisbon).

This role offers a chance to build a long-term career in digital marketing, develop advanced expertise in ad optimization, and work in a collaborative, international team setting. If you are eager to grow, thrive in analytical problem-solving, and are passionate about digital advertising, we encourage you to apply.

Would you like me to make this even more attractive for candidates by adding a section about career growth opportunities and training (e.g., certifications, internal promotions, access to Google training)?