Senior CRM Manager

Soft2Bet is a rapidly growing and dynamic casino and sportsbook B2B platform provider and operator. We offer a full range of Tech and Gaming solutions, turning our partners’ concepts into reality! Founded in 2016, the company has expanded into an international team with offices in Cyprus and Malta.

Soft2Bet is a dynamic and innovative online gaming company, constantly pushing the boundaries of the industry.

Job Summary:

We are seeking an experienced and dynamic Senior CRM Manager / Team Lead to join our team in Cyprus. The successful candidate will be responsible for leading our CRM initiatives, ensuring the effective implementation and management of CRM strategies to enhance customer relationships, drive sales, and improve customer retention.

Key Responsibilities:

• Own the overall strategy for CRM & outbound marketing efforts, including expanding current efforts via push notifications, in-app messaging experiences, & SMS, in addition to building out CRM efforts via email
• Translate high-level strategy and goals into objectives, key results, and actionable roadmap for execution
• Lead end-to-end daily operations for the CRM, including working with Product & Development teams on assessing the technical scope and requirements for project work, campaign creation, and reporting on campaign performance & results
• Project manage CRM campaigns and initiatives, including maintaining status updates on progress, timelines, dependencies, and deliverables, as well as managing communication with key stakeholders and leadership team members
• Lead, mentor, and manage the CRM team, ensuring clear communication of goals, expectations, and responsibilities
• Foster a collaborative and high-performance team culture
• Analyze customer data and feedback to identify trends and opportunities for improvement
• Provide actionable insights and recommendations to senior management based on data analysis.
• Identify and implement process improvements to enhance the efficiency and effectiveness of CRM activities.
• Foster a culture of continuous learning and improvement within the CRM team.

Requirements:

• 3-5 years of experience developing lifecycle CRM programs
• Experience in CRM management, with at least 1 year in a leadership role
• Experience with segmentation, automation strategy, marketing using digital channels (email, push, SMS, etc.)
• Extensive experience with CRM automation platforms such as Optimove / Symplify or similar
• Strong analytical skills with the ability to understand and report on data, and experience using platforms such as PowerBI or Tableau for reporting Analytics-savvy and up-to-date on innovative tools, platforms, and resources.
• Ability to plan and manage execution, providing careful supervision without micromanagement
• Excellent communication, leadership, and interpersonal skills.
• Ability to work collaboratively across departments and with senior management.
• Strong project management skills and attention to detail.
• Experience with gambling / betting B2C products is ideal, bonus points for high-load marketing experience.

What we provide

• Unique opportunity to influence the strategic trajectory of one of the industry's fastest-growing companies and lead high-profile initiatives.
• Highly competitive compensation package.
• Comprehensive employment and relocation benefits with top-notch assistance provided for the employees and family members.
• Wellness and healthcare benefits, 24 days of annual vacation, on-site dining options, convenient office.