Digital Marketing Manager - Lead Generation & Performance Marketing

Digital Marketing Manager

Role Overview

We at KOVA ( https://kovapartitions.co.uk/ and https://kova.uk.com/ ) are looking for a proactive, data-driven Digital Marketing Manager to own our day-to-day digital marketing activities across paid ads, social media and directories.

This is a hands-on, ownership role suited for someone who can independently manage execution and define strategy for their channels. Your focus will be on generating high-quality inbound leads, improving online visibility, and continuously optimising performance.

You will work closely with sales, SEO, and operations, but you will own your function end-to-end.

Key Responsibilities include

• Manage, optimise, and scale Google Ads campaigns for lead generation (primary channel)
• Manage and test Meta Ads (Facebook & Instagram) for performance and retargeting
• Plan, schedule, and publish content across Instagram, Facebook, LinkedIn and Pinterest
• Maintain and optimise key directories and listings in GMB, Yell, Houzz
• Plan, launch, and optimise LinkedIn Ads campaigns

Ideal Candidate

• 5+ years experience in digital marketing
• Strong hands-on experience with Google Ads
• Good working knowledge of Meta Ads
• Practical experience running and optimising LinkedIn Ads for B2B lead generation
• Confident with GA4, tracking setups, UTMs, and reporting
• Comfortable managing social media posting with brand consistency
• Excellent English, attention to detail, and organisational skills
• Self-sufficient, proactive, and independent

Nice to Have

• Experience in interiors, construction, real estate, or home improvement
• Basic design skills (Canva)
• Experience with WordPress or similar CMS

What We Offer

• Competitive salary based on experience
• Fully remote role with UK working hours
• Supportive, flexible working environment
• Opportunity to own core marketing channels