Head of Marketing & Acquisition

Join Our Leadership Team as Head of Marketing & Acquisition!

(Work & Live in Mauritius)

1. We are looking for a dynamic and visionary leader in Marketing & Acquisition with senior management experience operating across Africa; someone who knows the landscape and has proven successful experience of driving growth through innovative marketing and acquisition strategies, across the region.
2. Bonus points: if you have hands-on experience in the iGaming and sports betting sectors, your expertise will be highly valued in shaping our industry-leading vision.

Step into a leadership role where your strategic mastery will define the future of online gaming and sports betting across Africa.

About Us

STM Consulting is expanding within the iGaming and Sports Betting industry, dedicated to delivering cutting-edge, responsible, and engaging gaming experiences. As we grow our footprint across Africa, we are committed to sustainable growth and unparalleled customer satisfaction.

Your Impactful Role

As our Head of Marketing & Acquisition, you will be at the forefront of crafting and executing a comprehensive, data-driven marketing strategy that maximizes customer acquisition, enhances brand visibility, and drives sustainable growth in the African region.

What You Will Do:

Strategic Marketing Leadership

• Drive the development and execution of innovative, localized marketing strategies tailored specifically to African markets, leveraging deep cultural insights and consumer behaviors to create compelling campaigns that resonate.
• Lead the analysis of market trends, monitor competitors, and explore emerging technologies to identify new growth opportunities, enhance user engagement, and stay ahead in a highly competitive landscape.
• Manage marketing budgets with a sharp focus on maximizing ROI, ensuring strategic investments lead to increased player acquisition, retention, and revenue growth.
• Collaborate closely with product and operational teams to align marketing initiatives with regulatory requirements and industry best practices, fostering responsible gaming and brand trust.
• Play a pivotal role in shaping the company's presence in Africa, offering a unique opportunity to influence brand perception and accelerate growth.

Customer Acquisition & Campaign Management

• Lead and orchestrate dynamic, multi-channel marketing campaigns across a diverse array of platforms, including SEO, PPC, social media, content marketing, and offline channels, designed to attract, engage, and convert new players.
• Drive innovation in customer journey optimization by refining conversion funnels, enhancing user experience at every touchpoint, and maximizing acquisition rates to surpass ambitious growth targets.
• Oversee the strategic integration of SEO, online marketing, and offline initiatives, ensuring seamless and cohesive campaigns that amplify brand visibility and resonate deeply with target audiences.
• Harness data-driven insights to continuously refine campaign performance, adapt to market trends, and capitalize on emerging opportunities in the competitive iGaming and sports betting landscape.
• Be at the forefront of digital innovation, leveraging cutting-edge tools and platforms to deliver impactful campaigns that captivate audiences and drive sustainable success.

Strategic Team & Department Leadership

• Lead and inspire cross-functional teams across multiple countries, fostering a culture of excellence and innovation.
• Build, mentor, and develop high-performance marketing, SEO, social media, and offline teams to drive growth.
• Promote collaboration across departments to ensure consistent brand messaging, operational efficiency, and regulatory compliance.
• Use transformational leadership to unlock team potential, foster creativity, and maintain a competitive edge in fast-changing markets.

Performance Monitoring & Reporting

• Define clear, strategic KPIs that align with business objectives, establishing a robust framework for tracking the success of M&A initiatives, though advanced analytics and performance tracking tools, within the fast-paced industry.

• Generate comprehensive, actionable reports that provide deep insights into the ROI of each acquisition, allowing for informed decision-making and strategic adjustments that maximize value creation.
• Regularly review and scrutinize budgets and resource allocation, ensuring every dollar invested delivers maximum impact, efficiency, and long-term growth.
• Foster a culture of continuous improvement by leveraging data insights to refine deal strategies, mitigate risks, and capitalize on emerging market opportunities.
• Track ROI in demonstrating tangible value to stakeholders, driving smarter investments, and positioning the company as a leader in the competitive iGaming and sports betting landscape.
• Lead with precision and clarity, transforming complex data into compelling narratives that showcase success stories and areas for growth, ensuring every M&A move contributes meaningfully to the company’s overarching vision.

Brand & Responsible Gaming Advocacy

• Elevate STM’s brand as a trusted leader in the iGaming industry .
• Champion responsible gaming initiatives and ensure all marketing activities comply with local regulations and industry standards.
• Lead responsible gaming efforts as a key driver of sustainable growth and industry leadership

What We’re Looking For:

• 5+ years of proven leadership strategic marketing and customer acquisition experience, across Africa, preferably in iGaming or related sectors.
• Deep understanding of digital marketing channels, SEO, PPC, social media, and offline marketing specific to African markets.
• Strong leadership skills with experience managing diverse teams and cross-functional collaboration.
• Ability to interpret data, market trends, and consumer insights to develop innovative strategies.
• Outstanding communication, presentation, negotiation, and stakeholder management skills.

Why Join Us?

• Be a key driver of growth in one of Africa’s most exciting and rapidly evolving industries.
• Competitive salary packages with performance bonuses.
• Opportunities for career advancement and international exposure.
• Relocation to Mauritius, including assistance with visa, accommodation, and settling-in support, as required.
• Work in a vibrant, multicultural environment at the forefront of innovation.
• Opportunity to shape the future of responsible gaming across Africa.

Ready to Lead the Future of Marketing in Africa?

"Bring Your Talents to Our Table—We Can't Wait to Connect!"

Apply now or connect with us at recruit@stmconsulting.io