Marketing Automation Specialist (Contract)

Job Title: Marketing Automation Specialist

Locations: Indiana (Full remote position)

Duration: 6 to 7 Months Contract

Required Skills and Qualifications

• 2–4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)

• Strong understanding of Salesforce CRM and its integration with Marketing Cloud

• Experience with audience segmentation and dynamic content personalization

• Familiarity with AMPscript and SQL for advanced personalization and data queries

• Knowledge of email marketing best practices, deliverability, and compliance

• Strong attention to detail and ability to manage multiple projects simultaneously

• Excellent communication and project management skills

Preferred Qualifications

• Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months)

• Experience with Salesforce Data Cloud for audience enrichment and real-time personalization

• Familiarity with marketing analytics tools and dashboards

• Basic HTML/CSS skills for email customization

Key Responsibilities

• Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels.

• Campaign Execution: Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools.

• Audience Segmentation: Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging.

• Performance Analysis: Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion.

• Platform Management: Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions.

• Cross-Functional Collaboration: Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution.

• Technical Customization: Use AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic.

• Data Integration: Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting.

• Compliance & Deliverability: Ensure campaigns meet regulatory standards (e.g., CAN-SPAM) and monitor deliverability and engagement.