SFMC Marketing Automation Specialist

At Kelly®, we’re passionate about helping you find a job that works for you. How about this one? We’re seeking a SFMC Marketing Automation Specialist to work a contract role at a leading digital marketing organization in the Indianapolis area (full remote, Central/Eastern time zone). With us, it’s all about finding a job that’s just right.

Pay Rate: $22/hr

Hours: 8 am – 5 pm Monday - Friday

Why you should apply to be SFMC Marketing Automation Specialist:

• Competitive compensation at $40.70/hr with the flexibility to work fully remote.
• Opportunity to collaborate with top digital marketing experts in a cutting-edge, data-driven environment.
• Chance to design and execute impactful, personalized customer journeys leveraging Salesforce Marketing Cloud.
• Access to ongoing professional development and industry-leading marketing technologies.
• Work with cross-functional teams and gain exposure to advanced audience segmentation and campaign optimization.

What’s a typical day as SFMC Marketing Automation Specialist? You’ll be:

• Creating and managing automated customer journeys using Journey Builder to deliver personalized, multichannel marketing experiences.
• Designing, building, and executing data-driven multi-channel campaigns via Email Studio, Automation Studio, and other SFMC tools.
• Managing subscriber data, building targeted audience segments, and leveraging dynamic content for personalization.
• Analyzing campaign performance with real-time reporting, A/B testing, and KPI analysis to continually optimize engagement and conversion rates.
• Maintaining and enhancing Marketing Cloud platform functionality, automations, filters, and data extensions.
• Collaborating closely with marketing, sales, and IT teams to support strategic campaign execution and gather requirements.
• Customizing campaigns using AMPscript, SQL, and basic HTML/CSS for advanced personalization and logic.
• Overseeing data integration between Salesforce CRM, Marketing Cloud, and other systems for targeted marketing and robust reporting.
• Ensuring all campaigns adhere to best practices, regulatory standards, and deliverability protocols.

This job might be an outstanding fit if you:

• Have 2–4 years of proven hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Possess a strong understanding of Salesforce CRM, especially its integration with Marketing Cloud.
• Demonstrate expertise in audience segmentation, dynamic content personalization, and campaign management.
• Bring proficiency with AMPscript and SQL for advanced campaign customization and data queries.
• Are skilled in email marketing best practices, compliance, and monitoring deliverability.
• Show exceptional attention to detail and can effectively manage multiple projects at once.
• Communicate effectively and excel in project management within cross-functional teams.
• Preferred: Hold or are willing to obtain Salesforce Marketing Cloud Email Specialist certification within six months.
• Preferred: Experience with Salesforce Data Cloud for audience enrichment and real-time personalization, and familiarity with marketing analytics tools and dashboards.
• Preferred: Basic HTML/CSS for email design and customization.

What happens next?

Once you apply, you’ll proceed to next steps if your skills and experience look like a good fit. But don’t worry—even if this position doesn’t work out, you’re still in our network. That means all of our recruiters will have access to your profile, expanding your opportunities even more.

Helping you discover what’s next in your career is what we’re all about, so let’s get to work. Apply to be SFMC Marketing Automation Specialist today!