Vice President of Marketing and Revenue

Yourgi is on a mission to become Earth's most trusted pet care connector, connecting pet parents with a reliable local network of certified professionals, pet resorts, and veterinary centers. Backed by a passionate team, our mission is to make pet care simple, accessible, and joyful for all. Because pets aren't just animals—they're family.

The Yourgi Vice President of Marketing and Revenue will be a key member of the leadership team, responsible for driving the comprehensive demand side go-to-market for the Yourgi marketplace, from traffic origination to revenue. As a marketplace startup, this role is both highly strategic and hands-on. You will create a marketing strategy that optimizes from awareness through conversion. You will execute growth and marketing tactics that create long-term, self-sustaining atomic networks in each existing and new city/market, effectively matching demand with both certified professionals and service centers.

LOCATION: Fully Remote (30% Travel)

REPORTS TO: Yourgi President

SALARY: $225,000-$275,000

BONUS: up to 30% of salary

Key Responsibilities

• Member of Yourgi leadership team
• Large team leadership, team hiring/growth, and direction setting
• Executive alignment and communication, including board of directors
• Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals
• Build trust and credibility in a category where care, safety, and reliability are essential
• Create the marketing/revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels
• Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market
• Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue
• Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic
• New account creation: convert traffic to new Yourgi account signups that have high intent to book
• New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards
• Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards
• Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue
• Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time

Skills:

• Proven success building and scaling marketing strategies and revenue at a B2C digital marketplace company (pet industry experience is a plus but not required)
• Demonstrated ability to manage a holistic marketing plan and roadmap across multiple user groups and maturity stages
• Experience in early-stage or growth-stage startup environments
• Comfort leading through ambiguity and rapid test & learn tactics
• Strong analytical and hypothesis-driven decision-making skills
• Excellent communication and the ability to rally teams around a shared vision
• Passion for building delightful consumer experiences—especially those that involve pets

Qualifications

• Bachelor’s degree in marketing, business, economics, sales, operations, or a related field (MBA preferred but not required)
• 10+ years experience in marketing, growth, revenue generation and ownership, and/or business development
• 3+ years of B2C digital marketplace experience with expertise in activating atomic networks at a hyperlocal level
• Comprehensive marketing leadership and expertise across creative, brand, hyperlocal activation, growth, social/influencers, affiliate, partnership, PR, and CRM/loyalty
• Proven track record in scaling consumer products and/or digital marketplaces, ideally within pet tech, wellness, e-commerce, or services
• Strong business acumen, with the ability to connect product vision to company strategy and financial outcomes
• Deep understanding of pet owner needs, digital user journeys, and marketplace dynamics
• Demonstrated ability to lead high-growth organizations through change, ambiguity, and rapid iteration
• Exceptional communication, leadership, and stakeholder alignment skills.
• Data-driven mindset with fluency in marketing analytics, experimentation, and user insights.
• Passion for pets and commitment to creating value for pet families and care providers alike.

PERKS:

• Health, vision, dental, long & short-term disability, and Life insurance
• A Startup mentality company with stable funding
• 401k match
• Pet Care discounts
• Flexible Time OFF
• Parental Leave
• Opportunity to grow your career with a network of like-minded professionals