Fractional Social Media Manager

10–20 hours/week | Remote anywhere in the world | Australia hours | Up to $1,500 AUD/month

About Hola Maria

Hola Maria is a modern jewellery house celebrating Echoes of Time—crafting demi-fine pieces that carry memories of the past, embrace the present, and hold space for the future.

Each piece is designed to be felt, not just worn. Made from 18k gold vermeil, recycled sterling silver, and ethically sourced materials, our collections blend organic lines with everyday luxury. We create jewellery for those who live fully, pieces that move with you through quiet mornings and defining moments, becoming part of your story.

We're launching Q1 2026, and we're looking for someone to help us re-build this brand.

The Opportunity

This is a fractional Social Media Manager role—not an internship, not full-time employment, but a professional partnership where you own our social presence while maintaining flexibility in your schedule.

You'll be our founding social voice, working directly with the founder to translate a sophisticated brand identity into content that resonates, builds community, and drives our pre-launch momentum through to first sales.

This is ideal for:

Freelancers looking to add a beautiful brand to their roster

Career professionals wanting part-time work with creative ownership

Agency-weary marketers craving direct brand partnership

Those between roles who want meaningful work while maintaining flexibility

This role offers:

Real ownership and creative autonomy

Direct collaboration with founder (no layers of approval)

Portfolio work you'll be proud to showcase

Potential to grow into full-time role or ongoing retainer partnership

Ground-floor opportunity with a luxury brand

What You'll Own

Content Strategy & Creation (60%)

Develop and execute our content calendar across Instagram, TikTok, and Pinterest

Create scroll-stopping Reels, Stories, carousels, and TikToks (concept through edit)

Write captions that feel intimate and poetic, not salesy

Source and curate UGC and brand inspiration content

Test formats, analyze performance, and iterate based on data

Community Building (25%)

Engage authentically with our growing community (DMs, comments, mentions)

Identify and cultivate relationships with potential brand ambassadors

Monitor brand conversations and sentiment

Transform early adopters into vocal advocates

Create content that sparks genuine conversation and connection

Growth & Analysis (15%)

Track weekly metrics and surface actionable insights

Report on content performance and audience behavior

Stay ahead of platform trends and algorithm shifts

Recommend tactical adjustments based on data

Support influencer outreach and gifting strategy

Collaborate on email list building and pre-launch campaigns

You're Our Person If

Experience

1–3 years in social media management, content strategy, or digital marketing

Proven track record growing brands on Instagram and TikTok (bonus: Pinterest)

Portfolio demonstrating aesthetic sophistication and strategic thinking

Experience in fashion, jewellery, beauty, or lifestyle brands strongly preferred

Comfortable working independently with minimal oversight

Skills

Visual storytelling: You understand how to translate brand emotion into visual content

Writing: Your captions have personality and rhythm; you can shift tone with intention

Design & editing: Proficient in Canva/Adobe, CapCut/Premiere, Lightroom

Photography: Can art-direct (use our professionally captured photos) or shoot product content yourself (phone or camera)

Platform mastery: Deep understanding of Instagram, TikTok, Pinterest algorithms and best practices

Analytics: Comfortable translating data into strategy adjustments

Qualities

You have impeccable taste and can articulate why something works aesthetically

You're self-directed—you see opportunities and act on them without waiting for instruction

You can take feedback gracefully and iterate quickly

You love jewellery and follow the industry closely

Non-Negotiables

You actively follow jewellery and luxury lifestyle brands

Your own social presence reflects your aesthetic sensibility

You can commit 10–20 hours/week for 6 months minimum

You're available for core collaboration hours (2 hours) during AEST business days

You can work independently but communicate proactively