Digital Marketing Specialist

Company Description

Loyal To Cumbria (LTC) is more than a traditional local business directory — we are a dynamic digital advertising and marketing platform dedicated to celebrating and supporting the people, places, and businesses that make Cumbriatruly special.

Our platform connects local residents, tourists, and visitors with trusted businesses through targeted digital marketing, strategic advertising, exclusive offers, and authentic recommendations. We are passionate about empowering small businesses, independent retailers, hospitality venues, service providers, and community organizations with effective online visibility and marketing tools.

At LTC, our mission is to strengthen the local economy, increase digital exposure for Cumbrian businesses, and build long-term community engagement through smart, data-driven, and creative marketing solutions. We believe in innovation, collaboration, and meaningful storytelling that puts local brands at the heart of everything we do.

Role Overview

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our growing team. This is a full-time, fully remote role offering flexibility, autonomy, and the opportunity to make a real impact.

As a Digital Marketing Specialist, you will play a key role in planning, executing, and optimizing digital marketing strategies across multiple channels. You will be responsible for social media marketing, content creation, online campaigns, web analytics, SEO, SEM, email marketing, and performance reporting, all while supporting our mission to promote local businesses across Cumbria.

Key Responsibilities

Digital Marketing & Campaign Management

• Plan, implement, and manage end-to-end digital marketing campaigns across social media platforms, email marketing, websites, and online advertising channels
• Develop and execute data-driven digital marketing strategies aligned with business goals and community growth
  
  

Social Media Marketing & Content Creation

• Create, curate, and schedule high-quality, engaging content for platforms such as Facebook, Instagram, X (Twitter), and other emerging channels
• Manage social media calendars, campaigns, and promotions to increase brand awareness, engagement, and follower growth
• Monitor community interaction, respond to comments/messages, and help foster a positive online presence
  
  

SEO, SEM & Online Visibility

• Develop and implement SEO strategies including keyword research, on-page optimization, content optimization, and link-building
• Manage and optimize SEM and paid advertising campaigns to drive targeted traffic and conversions
• Improve website visibility, search rankings, and organic growth through best-practice digital techniques
  
  

Analytics, Reporting & Performance Optimization

• Track, monitor, and analyze performance using web analytics tools (Google Analytics, social insights, campaign dashboards, etc.)
• Produce detailed marketing reports with clear insights, KPIs, and actionable recommendations
• Continuously test, refine, and optimize campaigns based on performance data
  
  

Collaboration & Community Engagement

• Work closely with internal teams, local partners, and Cumbrian businesses to support promotions and campaigns
• Align marketing initiatives with business objectives and community-focused projects
• Support partner onboarding and promotional content where needed
  
  

Innovation & Continuous Improvement

• Stay up to date with digital marketing trends, tools, algorithms, and best practices
• Proactively recommend new ideas, platforms, and strategies to keep LTC competitive and innovative
  
  

Required Qualifications & Skills

• Proven experience in Digital Marketing and Social Media Marketing
• Strong understanding of Online Marketing, Web Analytics, SEO, and SEM
• Excellent written and verbal communication skills
• Experience developing and executing digital marketing strategies
• Ability to analyze data, interpret trends, and translate insights into action
• Strong organizational, project management, and time-management skills
• Ability to work independently in a remote work environment
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
  
  

Desirable Skills (Nice To Have)

• Experience working with local businesses, directories, or community-based platforms
• Knowledge of email marketing tools, CRM systems, or content management systems (CMS)
• Creative mindset with a passion for storytelling and brand building
• Experience managing multiple campaigns simultaneously
  
  

What We Offer

• Fully remote and flexible working environment
• The opportunity to work with a mission-driven, community-focused company
• A role where your work directly supports local businesses and regional growth
• Creative freedom and the chance to shape digital marketing strategies
• Opportunities for professional development, skill growth, and long-term career progression
• A collaborative and supportive team culture
  
  

Why Join Loyal To Cumbria?

At Loyal To Cumbria, your work matters. Every campaign, post, and strategy you create helps local businesses thrive, strengthens community connections, and showcases the best of Cumbria to the world. If you’re passionate about digital marketing, community impact, and creative growth, this is the role for you.