Google Ads PPC Specialist

Company Description

Loyal To Cumbria (LTC) is more than a traditional local business directory — we are a dynamic digital platform and advertising ecosystem dedicated to celebrating and supporting the people, places, and businesses that make Cumbria truly special.

Our platform connects local residents, tourists, and visitors with trusted businesses through targeted digital advertising, strong online visibility, and data-driven marketing solutions. We are passionate about helping small businesses, independent retailers, hospitality venues, service providers, and community organizations reach the right audience at the right time through effective paid advertising.

At LTC, our mission is to strengthen the local economy, maximize return on ad spend, and drive measurable growthfor Cumbrian businesses using ethical, performance-focused PPC strategies.

Role Overview

We are seeking an experienced and results-driven Google Ads PPC Specialist to join our team in a full-time, fully remote role. This position is ideal for a paid advertising professional with strong analytical skills and hands-on experience managing Google Ads campaigns.

As a Google Ads PPC Specialist, you will be responsible for planning, executing, optimizing, and scaling paid search and display campaigns. Your work will directly support lead generation, traffic growth, and measurable ROI for Loyal To Cumbria and its partner businesses.

Key Responsibilities

Google Ads Campaign Management

• Create, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing
• Conduct keyword research and audience targeting to maximize campaign effectiveness
• Write and test ad copy to improve click-through rates and conversions
  
  

Budget Management & Performance Optimization

• Manage ad budgets and bids to maximize return on ad spend (ROAS)
• Monitor performance metrics such as CPC, CTR, conversion rates, and quality scores
• Continuously optimize campaigns through A/B testing, bid adjustments, and audience refinement
  
  

Conversion Tracking & Analytics

• Set up and maintain conversion tracking using Google Ads and analytics tools
• Analyze performance data and identify trends, opportunities, and areas for improvement
• Prepare PPC performance reports with clear insights and recommendations
  
  

Collaboration & Strategy Alignment

• Work closely with marketing teams and stakeholders to align PPC campaigns with wider marketing objectives
• Support landing page optimization and conversion rate improvements
• Ensure paid advertising efforts integrate effectively with SEO and organic strategies
  
  

Compliance, Trends & Best Practices

• Ensure all campaigns comply with Google Ads policies and best practices
• Stay up to date with Google Ads updates, features, and industry trends
• Proactively recommend new strategies and opportunities to improve performance
  
  

Required Qualifications & Skills

• Proven experience managing Google Ads and PPC campaigns
• Strong understanding of paid search, keyword targeting, and bidding strategies
• Experience with Google Ads, Google Analytics, and conversion tracking
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent attention to detail and performance-focused mindset
• Ability to work independently and manage multiple campaigns in a remote environment
• Good written communication skills
• Bachelor’s degree in Marketing, Digital Marketing, or a related field, or equivalent experience
  
  

Desirable Skills (Nice To Have)

• Experience working with local businesses or regional advertising campaigns
• Familiarity with landing page optimization and CRO principles
• Experience managing display, remarketing, or Performance Max campaigns
• Previous experience in a remote PPC role
  
  

What We Offer

• Fully remote and flexible working environment
• A full-time role within a mission-driven, community-focused company
• The opportunity to manage and scale impactful paid advertising campaigns
• Clear goals, performance metrics, and structured processes
• Opportunities for professional growth and long-term career development
• A collaborative, supportive, and purpose-led team culture
  
  

Why Join Loyal To Cumbria?

At Loyal To Cumbria, paid advertising plays a key role in helping local businesses grow online. As a Google Ads PPC Specialist, your expertise will directly impact lead generation, visibility, and revenue growth. If you are passionate about paid media, performance marketing, and making a meaningful difference, we would love to hear from you.

Apply today and help local businesses across Cumbria grow through powerful Google Ads campaigns.