Senior CRM Manager

This role is only ON-SITE from Valencia office or with relocation to Spain, Valencia.

About the Role:

As Senior CRM Manager, you will play a crucial role in shaping and executing CRM strategies across key areas, including affiliate campaigns, automation processes, and bonus management. You will be responsible for managing complex operations, collaborating with cross-functional teams, and ensuring our CRM initiatives deliver maximum engagement, retention, and value. You will also have the opportunity to mentor team members and contribute to the evolution of CRM best practices, ensuring alignment with our broader business goals and market needs.

Key Responsibilities:

Affiliate CRM Campaign Management

• Develop, oversee, and execute CRM campaigns specifically targeting players acquired through affiliate channels.
• Monitor traffic quality, identify high-value segments, and make data-driven recommendations to optimize affiliate campaign performance.
• Create comprehensive reports that evaluate affiliate contributions and provide actionable insights to improve campaign outcomes.

CRM Automation and Workflow Optimization

• Implement and refine automation tools and processes to streamline CRM operations across multiple markets.
• Partner with internal stakeholders to identify automation opportunities that enhance the customer journey and reduce manual effort.
• Stay informed on emerging CRM technologies and industry trends to maintain a competitive advantage.

Bonus Operations and Strategy

• Manage and optimize bonus programs to ensure accuracy, compliance, and alignment with player engagement strategies.
• Work collaboratively with the bonus tech teams to develop and integrate new bonus solutions into campaigns.
• Analyze performance metrics of bonus initiatives and propose data-driven improvements.

Team Leadership and Development

• Lead and mentor a team of CRM professionals, fostering a collaborative and high-performing work environment.
• Provide training, guidance, and ongoing support to ensure team members achieve their goals and grow professionally.
• Act as a trusted advisor within the CRM team, driving alignment across global and local initiatives.

Data-Driven Decision Making

• Analyze CRM campaign performance metrics to evaluate success and identify growth opportunities.
• Establish KPIs for CRM activities and generate actionable insights through regular reporting.
• Use data to inform strategic decisions and continuously refine CRM campaigns.

Cross-Market Adaptability

• Customize CRM strategies to fit the unique needs and cultural nuances of diverse markets.
• Collaborate with regional teams to ensure consistency and alignment with broader business objectives.
• Serve as the main point of contact for CRM operations across multiple markets.

What We’re Looking For:

Proven Experience: 3+ years of experience in CRM management, with a strong focus on campaign execution, automation, and data analysis.

Technical Skills: Proficiency with CRM tools and platforms (e.g., Symplify or similar), and a strong understanding of automation processes and customer segmentation.

Analytical Mindset: Strong ability to interpret data and translate it into actionable strategies that drive engagement and retention.

Leadership Skills: Demonstrated experience managing and mentoring teams to achieve individual and collective success.

Industry Knowledge: Prior experience in the online gaming, gambling, or entertainment industry is mandatory.

Communication: Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.

Problem-Solving: A proactive and innovative approach to addressing challenges and implementing improvements.

Why Join Us?

• An opportunity to lead innovative CRM initiatives in a fast-paced and rewarding industry.
• Competitive compensation package and benefits.
• A supportive environment that values teamwork, creativity, and continuous learning.
• Clear pathways for career growth and professional development.

How to Apply:

If you are ready to take the next step in your career and join a company that values innovation and excellence, please send your CV and a cover letter to us. In your application, outline your relevant experience and how you can contribute to our CRM success.