Brand Activation Manager

Role: Brand Activation Manager

Location: Amsterdam ( Fully remote with travel expectations )

Salary: €40,000 - €45,000 / year

Department: Europe

About Au Vodka

Au Vodka isn’t just a drinks brand, it’s a movement.

Born in Wales and recognised globally, we’ve redefined what a modern FMCG brand can be. From our iconic gold bottles to boundary-pushing flavours, we’ve built a brand that stands out, scales fast, and connects with a new generation of consumers.

Our ambition is bold: to become the first FMCG business founded in Wales to reach a $1 billion valuation.

We think global, move fast, and build category-defining brands from unexpected places.

Already sold across multiple international markets, we’re not just part of the spirits industry, we’re disrupting it.

About The Position

We’re looking for a Brand Activation Manager to grow AU Vodka’s presence across The Netherlands through unforgettable real-life experiences, partnerships, and events. You’ll be responsible for bringing the brand to life offline from festivals and clubs to influencer parties and retail activations, making sure AU Vodka is seen, tasted, and talked about everywhere.

You’ll work closely with the Social Media Manager and Commercial Manager to connect activations with content and sales, helping AU Vodka become a household name in the Dutch nightlife and lifestyle scene.

Key Responsibilities

• Plan and execute brand activations across key cities (Amsterdam, Rotterdam, Utrecht, etc.) including club partnerships, festivals, influencer events, and brand pop-ups.
• Identify collaboration opportunities with local event organisers, bars, and hospitality partners.
• Manage logistics for activations (bottles, displays, branding materials, staff).
• Ensure brand visibility at retail and on-premise locations through POS materials, displays, and creative setups.
• Coordinate sampling & product seeding for new RTDs or bottle launches.
• Work closely with the Social Media team to generate engaging event content and UGC from activations.
• Track performance and ROI of each activation :report attendance, reach, and engagement.
• Support influencer & PR initiatives by assisting with event guest lists, product drops, and local collaborations.
• Represent AU Vodka at events being the face of the brand on the ground.
  
  

What You’ll Bring

• Passion for nightlife, music, and lifestyle culture.
• Creative ideas to make AU Vodka stand out at every activation.
• A proactive, self-starting attitude: you see opportunities and make them happen.
• Team spirit: you’ll collaborate closely with marketing, sales, and social tea
  
  

Essential Skills & Experience

• 1–3 years of experience in brand activation, event management, or field marketing (alcohol, nightlife, or fashion industry is a big plus).
• Strong network in the Dutch nightlife, event, or influencer scene.
• Hands-on mentality,comfortable executing events from start to finish.
• Excellent communication and organisational skills.
• Confident, social, and professional presence you live the AU Vodka lifestyle.
• Fluent in Dutch & English.
• Driver’s license is a plus (for on-site activations).
  
  

Why Join Au Vodka

• High-growth FMCG business with global ambition
• Opportunity to help build a billion-dollar brand
• Fast-paced, creative environment with real ownership
• No corporate red tape your impact matters
• Work with one of the fastest-growing spirits brands in Europe
• Be part of a bold, creative, and ambitious team
• Freedom, autonomy, and the chance to make real impact
• If you like moving fast, building brands, and having fun while doing it: this one’s for you
  
  

When you join us, you're not just taking a job you’re stepping into a community that celebrates success, fosters growth, and values every individual. Come be part of something extraordinary.

We move fast. We think big. We back our people.

If you’re ready to help take a brand from Wales to the world, Au Vodka is the place to be.