Digital Marketing Specialist

Employment Type

Existing Role, On-Site, Permanent Full-Time

Compensation & Benefits

• Salary range: $60,000 - $70,000 annually
• Benefits: Comprehensive benefits package (medical, dental, prescriptions, pooled health account, life, and LTD insurance).
• Pay decisions reflect skills, performance, market benchmarking, responsibilities, and working conditions.

About Barney River

Headquartered in Toronto, Barney River is a trusted real estate investment and property management company focused on creating vibrant, thriving communities, with proud Canadian roots and a forward-thinking approach.

Our mission is simple but powerful: to create and manage high-quality real estate assets that deliver long-term value. Today, our diverse portfolio includes approximately 1,700 multi-residential suites across the Greater Toronto Area and 3,400 hotel guestrooms in major city centres across Canada. We proudly manage our own residential properties and partner with world-class hospitality brands like Hilton Worldwide and Marriott International to ensure exceptional guest experiences in our hotel properties.

Guided by our core values — Trust, Respect, Accountability, Integrity, and Leadership (TRAIL) — we are committed to excellence in everything we do. At Barney River, we value our people, foster collaboration, and encourage continuous growth and improvement.

About The Role

We are seeking a Digital Marketing Specialist who will be responsible for planning, executing, and optimizing the company’s in-house digital marketing efforts, with a primary focus on driving visibility, inquiries, and lead generation for a key flagship building. This role also supports content creation and social media initiatives for the broader brand portfolio, which includes both furnished and unfurnished residential properties.

This position plays a hands-on role in strengthening the company’s digital presence, improving search visibility, supporting leasing and corporate housing demand, and ensuring consistent branding across all online channels. The role works closely with Business Development and Leasing teams to align digital marketing activities with occupancy and growth objectives.

What You’ll Do

• Drive qualified digital inquiries for furnished and unfurnished suites (leasing, corporate housing, relocation) through targeted campaigns and strong online visibility.
• Own digital execution for a primary flagship building, including campaigns, website updates, SEO, and paid ads.
• Support portfolio-level marketing initiatives across additional properties as needed.
• Translate business priorities into clear, actionable digital campaigns and initiatives.
• Create and manage website content, landing pages, property descriptions, and promotional materials.
• Contribute to brand-level content, including blog posts, email campaigns, and social media.
• Implement and maintain on-page SEO and support paid search (Google Ads) to drive qualified traffic.
• Manage and optimize paid digital campaigns, monitoring budgets, performance, and conversions.
• Maintain social media channels, scheduling and publishing content aligned with marketing calendars.
• Track and report on digital performance (traffic, leads, conversions), using insights to improve results.

What We’re Looking For

• 2–4 years of hands-on experience in digital marketing, with direct responsibility for execution.
• Practical working knowledge of SEO, including on-page optimization, keyword research, and content optimization.
• Experience setting up, managing, and optimizing paid digital campaigns (Google Ads and/or paid social).
• Strong content creation skills, including writing website copy, blog posts, emails, and social media content.
• Experience managing or updating websites and digital content using a CMS.
• Ability to track performance using analytics tools and translate data into actionable improvements.
• Comfortable managing multiple priorities and switching between property-level and brand-level initiatives.
• Strong attention to detail and follow-through.

Why You’ll Love It At Barney River

• Community-Focused — We are committed to creating vibrant and thriving communities where residents feel at home.
• Autonomy & Ownership — Opportunity to build and improve processes and influence make a real impact on residential experience.
• Work-Life Balance — We strive to create a flexible and accommodating work environment.
• Recognition and Rewards — We believe in recognizing and rewarding the achievements of our employees.