Senior Product Marketing Manager

ZIRO is a leader in Unified Communications, helping customers deliver modern voice through Teams Phone and Microsoft 365. We help companies migrate, automate and manage their phone systems with industry-leading technology and decades of expertise with enterprise calling. Our platform simplifies the complex, helps IT teams move faster, and deliver a unified experience to every user.

We’re a growing, people-first team that values accountability, courage, innovation, passion, selflessness and good judgment. We are on the mission to make every conversation count, and you can be too!

If you want to learn more about our interview process, and culture, click here: https://goziro.com/careers/

What you will do

• Own and lead product and company positioning, including competitive differentiation, and clearly articulate why we win, not just what we do
• Define, protect, and evolve messaging, holding the line against drift and maintaining clarity as the business scales
• Design and operate repeatable go-to-market frameworks across direct sales, channel partners, and ecosystem-led motions
• Define ICPs, market segments, GTM motions, and handoffs in close collaboration with Sales, Channel, and Product teams
• Build and evolve modern B2B demand programs, prioritizing learning and signal before scale in enterprise and partner-driven environments
• Launch, test, and refine demand motions, clearly assessing what works, what doesn’t, and why, with disciplined focus on impact
• Continuously adapt marketing strategy and execution using modern tools and approaches (AI, automation, new channels) without chasing hype
• Communicate marketing strategy, tradeoffs, and outcomes clearly and credibly to executives and board-level stakeholders
• Partner closely with Sales and Channel leaders, absorbing field feedback while maintaining ownership of positioning and GTM design
• Own brand consistency across the full market experience, website, sales motions, partners, and ecosystem, with a bias toward simplicity
• Gather and synthesize insights from customers, partners, and the broader ecosystem to inform strategy and execution
• Make clear decisions, set boundaries, and stop work that no longer serves the strategy, even under pressure or scrutiny

What you need to do it

• Background in B2B technology, SaaS, or platform/infrastructure companies serving enterprise or upper mid-market customers
• Prefer experience working within the Microsoft ecosystem, including partner-first and co-sell environments.
• Strong understanding of how modern enterprise technology is bought, sold, and implemented
• Naturally curious mindset with a habit of asking thoughtful questions and investing time in learning and research
• Highly organized, with the ability to manage multiple priorities and bring structure to complex work
• Self-starter mentality with strong initiative and a proactive, “get things done” approach
• Strategic thinker capable of developing and executing thoughtful strategies independently

What we offer

• Flexible, take what you need PTO 🏖️
• Competitive wages 💵
• Company sponsored health, vision and dental plans ⚕️
• Fully remote roles 💻
• Home office budget 📎
• Company sponsored social events 🤩
• Uncapped commission structure 📈

All ZIROs job postings are to fill new, and/or existing vacancies within the company. ZIRO has implemented the use of artificial intelligence (AI) tools, as a preliminary step in our applicant screening process. A member of our Talent Acquisition & Recruitment team will also review applications to ensure consistent, and fair assessment. Additionally, our team uses AI-powered note-taking tools during interviews to ensure accuracy.

At ZIRO, we believe diverse perspectives make us stronger. We are committed to building an inclusive, equitable, and accessible workplace where everyone feels respected, supported, and empowered to do their best work. If you require any accommodations throughout the recruitment, and selection process, please let our team know.