Key Account Manager, Groups & MICE

The Ascott Limited is seeking an experience, new business focused and ambitious Key Account Manager, Groups & MICE to join our Sales Team at our London based UK Corporate Office.

Within Europe, Ascott's portfolio of lodging properties now comprises of value-add Meetings & Events, with the recent addition of new managed properties into the UK portfolio and those in the pipeline.

You will report to the Director of Sales, UK, developing and managing key Group and MICE accounts accross Europe, driving revenue growth through strategic account management, proactive business development, and strong client partnerships.

Working from our London office in a hybrid (3/5 office-based days) approach, the role will include frequent travel within the UK and Europe.

As our Key Account Manager, Groups & MICE, you will:

• Manage and grow a portfolio of key Group & MICE accounts across the European property portfolio, building strong, long-term client relationships and delivering tailored event solutions
• Develop and execute sales strategies aligned with market trends and customer insights
• Identify and secure new Group & MICE business through proactive prospecting and networking as well as retain, grow, and re-engage existing and inactive accounts
• Negotiate contracts and pricing in line with the revenue and profitability objectives
• Monitor competitor activity and market trends to identify opportunities and risks
• Collaborate with internal sales, revenue, marketing, and property teams to ensure seamless delivery
• Conduct sales calls, site inspections, client events, and attend industry trade shows
• Prepare and deliver sales proposals, presentations, and client pitches
• Maintain accurate CRM records and produce regular performance and revenue reports

To be successful in the role of Key Account Manager, Groups & MICE, we are looking for:

• Minimum of 3-5 years' sales experience within the hotel or travel industry, with a strong focus on Groups and/or MICE
• Bachelor's degree in Hospitality Management, Business Administration, or a related field (or equivalent experience)
• Proven understanding of the Groups & MICE market, including trends, customer behaviour, and key competitors
• Proven track record in new business development and key account management, particularly within Groups, Events, Associations, or Sports sectors
• Demonstrated ability to develop and execute sales strategies and consistently achieve revenue targets
• Excellent negotiation, communication, and presentation skills
• Strong organisational and time management abilities
• Proficiency in CRM systems and Microsoft Office
• Willingness to travel frequently as required

This is your opportunity to take on a pivotal role as Key Account Manager, Groups & MICE, as The Ascott Limited's portfolio continues to grow. We focus on your professional and personal development, and we offer:

• Travel allowance to support your daily commute
• 30 days' free relocation accommodation in one of our properties (if moving to London)
• Exclusive staff rates at our European properties, ideal for your own city breaks
• PERKBOX subscription from day one, with retail discounts and perks
• Employee Assistance Programme (EAP) and recognition awards
• Career development, valuable on-the-job training, and access to our online learning platform
• Incentive for business and individual performance

If you are ready to shape growth across Europe, strengthen client partnerships, and deliver commercial success, apply today and make your next career move with us.

About Us

At The Ascott Limited, we embrace diversity, equity, and inclusion, welcoming applicants of all backgrounds to create a supportive and thriving workplace where everyone can contribute their unique perspectives.

A trusted hospitality company, Ascott’s presence extends across Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Its diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments. Ascott's award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.

Employer: Ascott Hospitality Management (UK) Limited

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