Founding Marketing Hire - Inbound Growth Engine

The Role

This is a founding marketing hire for one of Australia's fastest growing SaaS businesses (we're not even global yet).

You will own inbound growth end-to-end from first click to sales-qualified lead and build a scalable, AI-enabled demand engine from the ground up.

What You’ll Do- Own Inbound Pipeline

• Build and scale Plexa’s inbound lead generation engine
• Generate high-intent, sales-qualified leads (not vanity traffic)
• Work directly with the founder to align marketing with real sales conversations
• Continuously improve lead quality, conversion rates, and time-to-demo

- Build AI-Powered Growth Systems

• Use AI to scale content, experimentation, and personalisation
• Implement modern tooling for SEO, inbound journeys, and attribution
• Analyse funnel data and optimise weekly not quarterly
• Build a lean, high-output marketing stack from scratch

- Create High-Intent Content That Converts

• Develop content aligned to real construction buying triggers:
• Safety compliance pressure
• Financial control & cashflow risk
• Audit readiness
• Scaling across multiple projects
• Own SEO, landing pages, case studies, and comparison content
• Turn customer wins into repeatable inbound assets

- Optimise the Funnel

• Own the full inbound funnel:
• Website → lead capture → nurture → SQL
• Design landing pages, lead magnets, and demo flows that convert
• Partner closely with sales to improve MQL → SQL performance

What Success Looks Like:

Within your first 3–6 months, you will:

• Deliver consistent inbound SQLs from Plexa’s ICP
• Build an inbound engine that compounds month-over-month
• Prove marketing-led pipeline that reduces founder dependency
• Create a scalable foundation for future growth hires

Who We’re Looking For

Experience

• 5+ years in B2B SaaS growth, demand gen, or inbound marketing
• Proven experience building inbound engines from scratch or near-zero
• Experience with long sales cycles and complex buyers
• Construction, property, or industrial experience is a bonus, not a requirement

You’re Likely a Great Fit If You:

• Care more about pipeline than impressions
• Love owning outcomes end-to-end
• Move fast, test often, and iterate constantly
• Use AI as a force multiplier, not a buzzword
• Are excited by building something from the ground up

Why Join Plexa

• Founding role with real ownership and influence
• Direct access to the CEO and customers
• High-trust, high-autonomy environment (fully remote)
• Opportunity to define how inbound growth is done in a traditionally underserved industry
• Equity upside aligned with impact

How to Apply

If you’re excited about building a modern inbound engine for a real-world SaaS product, we’d love to hear from you.

Apply via LinkedIn or send a short note outlining:

• A growth engine you’ve built (you need to prove you have runs on the board and can generate tangible results)
• How do you think about the inbound pipeline
• How you use AI to move faster

Plexa is the complete construction management platform helping builders, developers, and contractors run safer, more efficient projects across safety, document control, finance, and site operations.

We’re replacing fragmented, legacy tools with a single, intelligent platform used daily on real construction sites.

We have real customers, real revenue, and strong momentum.

Now we’re ready to build a best-in-class inbound growth engine.