Digital Marketing Manager, Sales Solutions

Digital Marketing Manager

Overview:

• We are the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills, and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. Join us to challenge yourself with work that matters.
• We trust each other to do our best work where it works best for us and our teams, and this role can be performed remotely in most locations in the country of employment.
• This is an exciting opportunity to join our centralized Digital Marketing Strategy and Operations team. We are hiring a Digital Marketing Manager, someone with the passion and drive to develop digital marketing strategies, share best practices and deliver innovative marketing solutions to drive our Sales Solutions business globally. This is a rare chance to join a high performing team where your holistic media and growth strategy experience will be used to drive the acquisition engine in NAMER, EMEA and LATAM.
• In this role, you will partner closely with our Talent Solutions business partners to grow revenue across all paid channels. The ideal candidate will have 3+ years working in performance marketing with cross-channel and integrated digital marketing and revenue-generating responsibilities. You also have experience in scaling digital marketing programs, while driving efficiency and meeting ROAS targets. You have worked in a digital marketing role on either publisher or agency side, working cross-functionally and cross-organizationally. You have overseen SEM, paid social and display hands-on throughout your career and understand all the levers of running and scaling digital marketing campaigns.
• If you’re a strong communicator with the ability to influence senior leaders and have a love for fast-paced marketing environments - this role is for you.
• Location: Fully Remote – EST hours
• Work Schedule: Full Time

Responsibilities:

Strategy and stakeholder management:

• Manage the overall relationship and serve as the primary point of contact with the Sales Solutions Marketing Teams; set and deliver upon stakeholder expectations.
• Drive the EMEA and LATAM media acquisition strategy in partnership with agencies and global teams
• Create cross-organizational alignment across acquisition, operations, online and field marketing teams.
• Oversee paid media localization in partnership with internal team and external agencies

Program management:

• Orchestrate integration of all paid and owned media channels to ensure optimal results.
• Manage campaign execution (working closely with our agency channel experts).•Share weekly, monthly, quarterly insights to global Marketing team. Highlight effectiveness of cross-channel campaigns and responsiveness of different audiences to inform optimization.
• wn media forecasts and outlook for spend, revenue, and ROAS.
• Own overarching relationship with agencies, vendors and publishers and help drive local strategy
• Work with colleagues to share best practice paid media management; owning regional insights across English and localized campaigns

Basic Qualifications:

• 3+ years of digital marketing experience, SEM experience preferred.

Preferred Qualifications:

• Clear communication and storytelling skills.
• Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
• Knowledge of web marketing
• Hands-on experience with search/web localization a plus
• Digital agency experience is a plus
• Must have worked on the digital marketing side
• Ability to demonstrate resourcefulness, motivation, initiative and leadership
• Ability to build creative solutions and drive results
• Ability to work with cross-functional teams including web development, IT, business operations and field marketing
• B.S. /B.A. in Marketing or related field is preferred

Suggested Skills:

• Analytical
• Marketing
• Communication

Compensation:

• $62.40 - $71.39/hr. (W2/Non-Exempt)
• Rate Dependent upon location

Req# 16531