Social Media Manager (Full-Time)

Social Media Manager (Full-Time)

Instagram & TikTok | Gen Z | Creator-first | AI-powered

If you live on TikTok, understand Instagram beyond aesthetics and know why content works (not just that it works) this role is for you.

About Patata

We are Patata – a social-first creative agency.

Small team, big ideas, zero bullshit.

We build brands where culture, creators and content meet - fast, hands-on and always with a clear why behind what we do.

We’re growing and looking for a Social Media Manager who truly gets social: platform logic, Gen Z culture, creator dynamics and how to turn ideas into content that actually performs.

This is not a “just post & schedule” role.

It’s about shaping channels, developing ideas and working closely with creators and clients.

What you’ll do

• Own the day-to-day management of Instagram & TikTok (planning → publishing → optimization)
• Research trends, formats & cultural moments relevant to Gen Z
• Develop content ideas: recurring formats, series & standalone posts
• Write platform-native captions, hooks & CTAs
• Brief and coordinate creators (timings, feedback, content direction)
• Analyze performance and continuously improve structure & formats
• Own community management and monthly reporting
• Use AI tools to optimize workflows, ideas, copy, analysis & automation

What we’re looking for

• Deep understanding of TikTok & Instagram as platforms, not just as a user
• Strong sense for Gen Z culture, humor, trends & codes
• Experience working with (or very close to) creators
• Structured, fast and independent way of working
• Comfortable taking ownership in a small team
• Curious, proactive and not afraid to bring ideas to the table
• Confident explaining why content works (logic, audience insight, data)
• AI-native mindset: you actively use tools to work smarter, not harder
• Very Good English skills (written & spoken)

You don’t need 10 years of experience but you should be confident in owning channels and decisions.

What you get

• A key role in a young, growing agency
• High creative ownership & responsibility
• Close collaboration with founders & creatives
• 100% Remote setup 
• Room to grow fast - with the agency

How to apply

Send us:

• A short intro about yourself
• Links to social profiles / projects (if you have them)
• No long cover letters
• Show us that you get social

For questions about this role, feel free to reach out to Diana via LinkedIn.