Brand Manager - Digital Marketing

Our client, a fast-growing retail beauty company, is seeking an experienced Brand Manager to own and elevate the brand across all digital marketing channels. This is a fully remote role for a data-driven, creative Brand Manager who understands how to build, scale, and protect a beauty brand in a competitive, digital-first environment.

The Brand Manager will lead brand strategy and execution end-to-end, working closely with internal teams and external partners to drive awareness, engagement, and revenue.

Brand Manager – Key Responsibilities

• Own and execute the overall brand strategy across all digital channels
• Manage full-cycle digital marketing initiatives including paid social, paid search, influencer marketing, email, SMS, SEO, and content
• Ensure consistent brand voice, visual identity, and messaging across e-commerce, social media, and digital campaigns
• Partner with performance marketing teams to align brand storytelling with conversion and growth goals
• Lead influencer and creator partnerships to expand reach and brand credibility
• Analyze campaign performance, customer insights, and market trends to optimize brand impact
• Collaborate cross-functionally with creative, e-commerce, product, and leadership teams
• Support product launches, promotions, and brand activations across digital platforms

Brand Manager – Qualifications

• 5+ years of experience as a Brand Manager or Senior Brand Marketing professional
• Strong background in digital marketing for consumer, retail, or beauty brands
• Hands-on experience managing multiple digital channels end-to-end
• Proven ability to balance brand building with performance and growth metrics
• Experience working with influencers, agencies, and creative partners
• Strong analytical skills with the ability to translate data into brand strategy
• Excellent communication, project management, and cross-functional collaboration skills
• Beauty, fashion, or lifestyle brand experience strongly preferred

Why Join This Brand Manager Role

• Fully remote position with flexibility and autonomy
• Opportunity to shape and scale a high-growth beauty brand
• High visibility role with real ownership and impact
• Collaborative, entrepreneurial culture with room to grow
• Competitive compensation package aligned with experience

If you are a digitally fluent Brand Manager passionate about building modern beauty brands and owning the full digital marketing lifecycle, we’d love to connect.