Creative Director, Brand & Creative Operations

Description:

Tumble is a fast-growing direct-to-consumer brand reinventing the home furnishings industry with our curated collection of stylish, washable, and spillproof rugs. Since our launch in 2021, we quickly passed 8 figures in annual revenue and are marching towards 9 figures. We’ve received 30K+ 5-star reviews and praise from the likes of Architectural Digest, HGTV, People, Forbes, and more.

To help power our next phase of growth, we're looking for a Creative Director, Brand & Creative Operations to join our team and play a key role in shaping how our brand shows up across launches, campaigns, and always-on channels.

This role blends creative leadership with operational responsibility—ensuring ideas ship cleanly, launches stay aligned, and the brand shows up consistently across paid, owned, and earned channels. You will translate brand strategy and product differentiation into high-quality creative that performs while building lightweight systems that keep creative output fast, focused, and consistent.

This is a doer-leader role, not a purely conceptual seat. You will work cross-functionally with Marketing Strategy, Acquisition, Retention, and eCommerce partners to ensure all brand creative is aligned to channel needs and launch timelines, and you’ll guide a close-knit team (including freelancers and external partners) to deliver strong work at a high pace.

Responsibilities

• Own project management and creative approvals across brand campaigns, product launches, promotions, website, paid media, and email
• Work directly with Co-Founder and Co-CEO to manage timelines, capacity planning, and dependencies
• Build and manage launch asset matrices and timelines (PDPs, paid creative, email, organic, and supporting assets)
• Translate brand strategy and product differentiation into clear creative guidance
• Oversee creative execution (e.g., photo, video, graphic design) for seasonal and product launches, ensuring deliverables are ready across channels
• Partner with Brand Strategy, Acquisition, and eComm to align assets to channel needs and performance goals
• Introduce lightweight systems and processes to reduce rework and improve clarity across teams - leveraging AI, when possible
• Balance speed, quality, and performance needs across creative output
• Provide direction and feedback to designers and external partners to unblock execution and raise quality
• Manage freelancers and production vendors as needed, ensuring work is high-quality and on time
• Create clarity across teams—reducing bottlenecks and improving cross-functional execution

Requirements

• 6–10 years of experience in brand, creative, or integrated marketing roles
• DTC and/or performance-driven brand experience strongly preferred
• Strong creative taste paired with exceptional execution instincts
• Comfortable operating as both strategic leader and hands-on contributor (player/coach)
• Launch experience is required, with the ability to drive alignment across multiple channels and teams
• Highly organized, process-oriented mindset with the ability to manage priorities, timelines, and stakeholders
• Experience with project management tools such as Notion, Asana, Jira, Slack
• Highly comfortable using AI tools to move faster and work smarter—such as ChatGPT, Claude, Midjourney, Adobe Firefly/Podcast, Runway, Cursor, and Figma AI
• Deep passion for design and exceptional taste, with a strong point of view on what makes creative feel modern, elevated, and on brand.

Benefits

• Fully remote (US only)
• 401K with matching
• Generous PTO
• Paid healthcare