Marketing Manager - Remote

This is a fully remote role open to candidates based in Latin America and the United States.

Important note: To be considered for this role, please ensure you submit your video, marketing portfolio, and resume. Applications missing any of these materials will not be reviewed.

About Shift Esperanza

Shift Esperanza is a pioneering regenerative real estate community in Nosara, Costa Rica. Set on 108 acres in one of Central America’s most sought-after destinations for conscious living, the project blends sustainability, wellness, and community in a master-planned, multi-phase development. Our vision is to create beautiful, sustainable living spaces that promote environmental stewardship while fostering deep human connection.

Built on principles of permaculture, wellness, and carbon-negative design, Shift Esperanza represents a new paradigm for real estate, where development becomes a positive force for people and the planet.

About Shift Living and Blesso Properties

Shift Esperanza is the first project of Shift Living, which was founded to be the world’s first recognizable global brand for conscious real estate development. Shift Living was conceived by Blesso Properties (BP), founded in New York in 1998 by Matthew Blesso and now based in Costa Rica. Over the past two decades, BP has executed creative, award-winning projects in New York, Panama, and Costa Rica, generating returns well above industry norms and earning international recognition for design and innovation. BP has spent 13 years developing the concept for Shift Living and 6 years planning and permitting Shift Esperanza, which is now entering its vertical development phase.

About the Role

Shift Esperanza has assembled a high performing core team overseeing development, sales, marketing,

and finance. With strong traction, robust marketing collateral, and the support of a top-tier global

marketing strategy firm, we are now ready to bring in a seasoned Marketing Manager to lead the next

stage of growth.

This role is central to advancing Shift Esperanza while also helping shape and scale the broader Shift

Living brand into future markets. The Marketing Manager will be responsible for clearly communicating

the uniqueness of our first project, building a world class brand foundation, and leading marketing

execution as Shift Living grows into a global platform.

This is both a strategic and execution role, ideal for a creative, entrepreneurial marketer who thrives in

visionary, purpose-driven environments and enjoys building systems, teams, and brands from the ground

up.

Key Responsibilities

• Lead all marketing efforts for Shift Esperanza and scale the marketing function as Shift Living

expands into additional projects.

• Collaborate with the marketing strategist to finalize the marketing plan, growth strategy, and

global brand positioning, then fully own execution.

• Manage and grow an internal marketing team along with external consultants and agency

partners.

• Develop SOPs, reporting systems, and scalable marketing infrastructure.

• Oversee quality control across all brand collateral, messaging, and communications.

• Work closely with the Sales team to ensure seamless marketing automation and pipeline

execution, and with the Development team on product, technical considerations, and timelines.

• Manage marketing budgets, forecasts, and performance reporting

• Oversee the creation of best in class content that elevates the project and company to the level

of attention and presence it deserves.

• Lead global PR strategy.

• Architect and oversee paid media strategy.

• Improve marketing and sales automation including CRM, email, SMS, WhatsApp, and audience

segmentation, and continue to be at the leading edge of incorporating AI.

• Create investor communications and presentation decks.

Role Requirements

• Seven or more years of marketing leadership experience, ideally with some exposure to real

estate and/or social-impact projects.

• At least 5 years experience managing and growing a marketing team (internal employees and external agencies/consultants).

• Exceptionally organized with strong attention to detail and a high level of professionalism.

• Demonstrated leadership ability with experience building, guiding, and scaling teams.

• High level of emotional intelligence and strong alignment with and embodiment of Shift’s 6 Core

Values.

• Proven creative capacity to launch novel offerings without an established playbook.

• Demonstrated success driving sales pipelines and revenue growth.

• Proven leadership in global brand positioning and market expansion.

• Experience managing creative teams and agency partners.

• Expertise in paid media, SEO, automation, CRM systems, and analytics.

• Exceptional strategic, analytical, and leadership capabilities.

• Proven innovator and already deep into AI marketing.

• Fluency in both English and Spanish.

• Strong sense of taste and style, particularly in architecture and interior design.

How to Apply

Send your resume, marketing porfolio and a short video (maximum 3 minutes) to Grecia Yepez Ortiz at grecia@blessoproperties.com.

In your video, please answer the following:

•  Why are you interested in this position?

•  What do you know about our company?

•  Why are you a great fit for this role?

•  Have you successfully built one or more brands from the ground up?

•  Do you have experience managing and growing a marketing team? 

• What is your ideal work environment?

•  Where do you see yourself in five years?

Important Note: Please note that we will only move forward with applicants who have submitted their video, marketing portfolio, and resume.