We're seeking a creative, strategic, and data-driven Social Media Manager to amplify our brand, connect with our core audience, and educate the public on the critical importance of starting with the career, not the college.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
We’re Hiring: Contract Social Media Manager (Remote/Flexible)
Organization: Pathfinders College & Career Advisors
Location: Remote (U.S.-based preferred)
Type: Contract / Part-Time (15–20 hours per week)
Compensation: Competitive hourly rate (based on experience)
About Us
At Pathfinders College & Career Advisors, we don’t just help students choose a college, we help families invest in the right future.
We begin where others end: with the career. Our unique process starts by identifying a student’s ideal career path, then reverse-engineering the most cost-effective educational path to get there; whether that’s college, trade school, or apprenticeship. We’ve saved our clients over $120 million in college costs by helping families maximize ROI and minimize student debt.
Learn more: www.pathfindersadvisors.com
What We’re Looking For
We’re seeking a creative, strategic, and data-driven Social Media Manager to amplify our brand, connect with our core audience of college-bound families, and educate the public on the critical importance of starting with the career, not the college.
You’ll develop and execute engaging content across platforms, with a focus on lead generation, thought leadership, and brand visibility.
Responsibilities
- Develop and manage content calendars for Facebook, Instagram, and LinkedIn (TikTok optional)
- Create engaging posts that resonate with our target persona: parents like Jennifer Thompson - a proactive, research-oriented mom navigating college and career choices for her teen
- Collaborate with our founder and client success team to highlight wins, promotions, and events
- Monitor and report on KPIs (growth, engagement, CTRs, lead conversions)
- Repurpose webinar content, blog posts, and email campaigns for social sharing
- Stay ahead of trends in education, financial literacy, and career planning to keep our content fresh and relevant
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- A strong writer with a flair for storytelling, especially for parents and high school families
- Experienced in managing business social media accounts (education/parenting/finance niches a big plus)
- Comfortable using tools like Canva, Later, Meta Business Suite, and Google Analytics
- Passionate about helping families make smarter education investments
- Strategic thinker with a creative edge and able to balance brand consistency with innovation
- Bonus if you’ve personally navigated (or helped others navigate) the college admissions journey
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Mission-driven work that truly changes lives
- Flexible schedule—work from anywhere
- Opportunity to influence an evolving brand voice in a growing market
- Direct collaboration with leadership (including Founder Aaron Greene)
- Real stories, real results, real impact
Email scornish@pathfindersadvisors.com with:
- Your resume or portfolio
- 2–3 examples of your best-performing social content
- A brief note on why you're interested in this mission
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