Digital Marketing Coordinator

About Spin

We're a very small, remote, full-service marketing agency and proud HubSpot partner. Our passion is helping brands tell their stories and to build predictable marketing and sales engines.

We focus on lead generation for B2B and B2C companies.

Why This Role Matters

The Digital Marketing Coordinator is responsible for executing day-to-day marketing activity across content, organic social, SEO, paid social, and HubSpot for our retained clients.

This role exists to ensure activities are consistently delivered, optimised, and maintained — allowing a senior team member to focus on strategy and client management.

This is a hands-on execution role with room to grow for someone who is organised, curious, and comfortable working across multiple channels.

Key Responsibilities

Content & Campaign Execution

• Write blog articles from defined briefs, outlines, or reference material
• Write short-form video scripts and campaign copy
• Repurpose content into social posts, emails, and paid creative
• Upload and format blogs, landing pages, and website content
• Edit short-form videos (basic cuts, captions, formatting)

Organic Social

• Schedule and publish organic social content across defined platforms
• Write captions and work with the designer on creative outputs
• Repurpose blogs, videos, and campaigns into social content
• Monitor basic engagement metrics and flag insights or opportunities

SEO/AEO (Execution Only)

• Publish and update SEO content using the provided strategy
• Implement on-page SEO best practices
• Update existing content as directed
• Follow SEO checklists to ensure consistency and quality

Note: SEO strategy, research, and technical SEO are managed separately.

Paid Social (Execution Support)

• Build and manage paid social campaigns across Meta and LinkedIn
• Implement campaigns within defined budgets, audiences, and strategy
• Write and test ad copy and creative variations
• Monitor performance and escalate optimisation opportunities

Note: Google Ads, CRO, and overall paid strategy are owned by a senior team member.

HubSpot & Marketing Systems

• Build and send email campaigns using existing templates
• Update landing pages, CTAs, forms, and lists
• Maintain campaign assets and tracking in HubSpot
• QA all work before it goes live

AI, Efficiency & Continuous Improvement

• Use AI tools (e.g. ChatGPT, HubSpot AI, content and video tools) to:
• Improve speed and efficiency of content production
• Assist with research, outlines, and first drafts
• Repurpose content more effectively across channels
• Proactively suggest process improvements, tooling ideas, or efficiency gains
• Bring forward ideas for:
• Better content reuse
• Faster campaign execution
• Improved consistency across clients

What Success Looks Like

• Marketing activity is delivered on time
• Content quality is consistent and requires very minimal rework
• Social, SEO, and paid social activity runs without being chased
• AI is used responsibly to increase output and consistency (not shortcuts or low-quality content)

Skills & Experience

• 2–3 years of experience in digital marketing or agency environments
• Strong writing and content formatting skills
• Experience supporting or running paid social campaigns
• Comfortable working across social, SEO, and email
• Familiarity with AI tools for content and productivity
• Strong organisation, attention to detail, and follow-through
• Comfortable working remotely with accountability

Bonus

• HubSpot experience
• Short-form video editing tools (CapCut, Premiere Pro, etc.)
• SEO/AEO knowledge

Benefits at Spinfluence

We keep things simple and practical. Our benefits are designed to support focus, growth, and sustainability — not distractions.

• Fully remote work (Business hours)
• $500 home office allowance when you join
• $500 annual learning budget for courses, tools, or conferences
• Quarterly RDO to support rest and balance
• 1–2 optional team get-togethers per year
• An optional paid volunteering day each year