Digital Marketing Generalist

Job Description:

As the Digital Marketing Generalist, you'll fuel Within3's growth by driving engagement and increasing conversions of prospects and existing customers. You'll succeed in this role if you have a proven track record in working across multiple channels to build and execute digital marketing strategies.

What you can expect from the opportunity

• Execute against a digital lead generation strategy that supports the overall marketing strategy
• Manage Within3's social media presence to amplify brand presence
• Own Within3's employee advocacy program to increase thought leadership and campaign reach among internal champions
• Run Within3's paid LinkedIn ads to expand audience engagement
• Work closely with the Events Manager to deliver pre-, peri, and post-event marketing strategy, promotional support, execution, attendee and lead list processing for both live events and virtual (webinars, roundtables, and workshops)
• Work closely with different marketing functions to align campaigns to the global strategy
• Marketing operations support, including the setup of HubSpot workflows and sales sequences

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• Sales operations support, including triaging and monitoring leads
• Other duties as required
  
  

Requirements

What you need to grow and succeed

• No less than five years of relevant marketing experience, preferably in digital channel execution
• Strong project management skills with meticulous attention to detail
• Must be highly proficient in using marketing automation technology (HubSpot) and leveraging a CRM (Salesforce)
• Experience in a B2B SaaS business; experience in the life sciences industry is a plus

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• Ability to work in a remote-first and fast-paced, agile environment
  
  

Don't meet every single requirement? Studies have shown that women, members of the LGBTQ+ community and people of color are less likely to apply to jobs unless they meet every single qualification. At Within3 we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Benefits

• Fully remote home-based flexible working
• Create your own home working space, including MacBook Pro and monthly communication allowance.
• You will benefit from our unique approach to flexible working - Work-Life Balance! And we mean it!
• A competitive compensation package & benefits programme aligned to your location.
• Growth & advancement in a forward-thinking and dynamic organization where culture is everything!