Marketing Automation Specialist, Poland

jelber โ€ข Poland
Remote
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AI Summary

Marketing Automation Specialist sought for 3-6 month contract with strong global pharma company. Candidate will drive personalized customer engagement through automation tools. Strong understanding of email marketing and analytical mindset required.

Key Highlights
Optimize marketing processes and drive customer engagement
Implement, manage, and improve automated campaigns with marketing automation tools
Collaborate with cross-functional teams for effective campaign execution
Key Responsibilities
Implement, manage, and improve automated marketing campaigns
Build and optimize workflows, email templates, landing pages, and forms
Setup webhooks and API connections
Segment and maintain marketing databases
Collaborate with content and design teams
Monitor and analyze campaign performance
Conduct A/B testing
Technical Skills Required
Braze HubSpot Marketo Pardot SFMC Klaviyo Customer.io HTML/CSS Google Analytics
Benefits & Perks
Registered as self-employed business in Poland with valid NIP
Remote work option
Contract for 3-6 months with possibility of permanent employment
Opportunity to work with a global pharma company
Nice to Have
Knowledge of lead scoring, customer journey mapping, and lifecycle marketing
Understanding of SEO and SEM

Job Description


Marketing Automation Specialist โ€“ Poland

Freelance Marketing Automation Specialist

For our client - a global pharma company with a strong purpose - we are seeking detail oriented and tech-savvy Marketing Automation Specialist. In this role, you will play a key part in optimizing the marketing processes and driving personalized customer engagement through marketing automation tools. You will collaborate with cross-functional teams to implement, manage, and improve automated campaigns that align with our business objectives.

Role

  • Design, implement, and manage automated marketing campaigns using platforms like Braze, HubSpot, Marketo, Pardot, SFMC, Klaviyo, Customer.io, or similar tools.
  • Build and optimize workflows, email templates, landing pages, and forms to support marketing initiatives.
  • Setting up webhooks and API connections (with guidance)
  • Segment and maintain marketing databases to ensure targeted and personalized communication.
  • Collaborate with content and design teams to develop engaging assets for campaigns.
  • Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI.
  • Conduct A/B testing to optimize email performance, landing pages, and workflows.
  • Ensure compliance with GDPR and other data privacy regulations in all marketing activities.
  • Stay updated on the latest trends and advancements in marketing automation tools and techniques.

Profile

  • 4-5 years of professional experience in marketing automation or a related field.
  • Hands-on experience with marketing automation platforms such as Braze, HubSpot, Marketo, Pardot, SFMC, Klaviyo, Customer.io, or similar.
  • Strong understanding of email marketing best practices, lead nurturing, and CRM integration.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Knowledge of basic HTML/CSS for customizing responsive email templates and landing pages (must)
  • Excellent organizational skills and attention to detail.
  • Strong communication skills and the ability to work collaboratively across international teams.
  • Familiarity with marketing strategies such as lead scoring, customer journey mapping, and lifecycle marketing.
  • Experience in B2B or B2C marketing environments.
  • Understanding of SEO, SEM, and digital analytics tools like Google Analytics.
  • Registered in Poland as a self-employed business and holds a valid NIP (Tax Identification Number)

Timing: ASAP

Scope: Fulltime B2B contract for 3-6 months - permanent employment a possibility for the right profile

Location: Fully remote โ€“ but based in Poland - ideally near the clients digital hub in Krakรณw

To apply go to: https://jelber.dk/jobs/ma-pl/


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