Senior Digital Marketing Specialist (Remote) - SaaS Growth Engine
Remote
AI Summary
Drive measurable acquisition, retention, and lifecycle marketing using data-driven approaches. Manage multi-channel digital campaigns, SEO, and analytics to improve lead quality and conversion rates. Collaborate with cross-functional teams to scale high-impact campaigns and optimize ROI.
Key Highlights
Measure and optimize digital marketing campaigns
Manage Google Ads and Meta Ads accounts
Lead SEO and content optimization initiatives
Key Responsibilities
Plan, execute, and optimize multi-channel digital campaigns (paid search, paid social, display, retargeting) to meet acquisition and revenue targets.
Manage and scale Google Ads and Meta Ads accounts—build audience strategies, structure campaigns, and optimize bids and creatives for ROI.
Lead SEO and content optimization initiatives to improve organic visibility and funnel conversion at key landing pages.
Implement and maintain tracking (GA4, GTM, UTM) and build dashboards that translate performance into actionable insights for stakeholders.
Design and run A/B tests and conversion optimization experiments on landing pages and nurture flows to improve lead quality and conversion rates.
Technical Skills Required
Benefits & Perks
Competitive compensation
Performance bonuses
Fully remote role
Flexible work schedules
Nice to Have
Marketing automation or CRM platforms
Email marketing platforms and lifecycle marketing strategies
Job Description
Primary job title (standardized): Digital Marketing Specialist
About The Opportunity
We operate in the Software & Technology industry, building B2B SaaS and enterprise software solutions for customers across the United States. This role sits at the intersection of growth marketing and product-led demand generation and will drive measurable acquisition, activation, and retention across digital channels. Join AWC Software’s remote-first team to scale high-impact campaigns and analytics capabilities.
Role & Responsibilities
- Plan, execute, and optimize multi-channel digital campaigns (paid search, paid social, display, retargeting) to meet acquisition and revenue targets.
- Manage and scale Google Ads and Meta Ads accounts—build audience strategies, structure campaigns, and optimize bids and creatives for ROI.
- Lead SEO and content optimization initiatives to improve organic visibility and funnel conversion at key landing pages.
- Implement and maintain tracking (GA4, GTM, UTM) and build dashboards that translate performance into actionable insights for stakeholders.
- Design and run A/B tests and conversion optimization experiments on landing pages and nurture flows to improve lead quality and conversion rates.
- Collaborate closely with product, design, and sales to align campaign messaging, attribution, and lifecycle marketing efforts.
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Must-Have
- Hands-on experience with Google Analytics 4 and Google Ads for performance measurement and campaign optimization.
- Proven competency with paid social platforms, especially Meta Ads Manager.
- Practical SEO experience and familiarity with tools such as Ahrefs or SEMrush.
- Experience implementing tracking via Google Tag Manager and managing UTM taxonomy.
- Data-driven approach with ability to build dashboards in Looker Studio or equivalent and run SQL-backed analyses.
- Strong experience running A/B tests and applying conversion rate optimization techniques.
- Experience with marketing automation or CRM platforms (HubSpot, Marketo, or similar).
- Familiarity with email marketing platforms (Mailchimp, Klaviyo) and lifecycle marketing strategies.
- Previous experience working for a B2B SaaS or enterprise software company on growth-focused initiatives.
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Fully remote role with a U.S.-focused team and flexible work schedules.
- Growth-oriented culture: professional development budget, mentorship, and cross-functional exposure.
- Competitive compensation, performance bonuses, and strong emphasis on work-life balance.
Skills: content marketing,ahrefs,wordpress,conversion rate optimization,semrush,google ads,mailchimp,sql,hubspot,search engine optimization,google tag manager,a/b testing,pay-per-click
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