Growth Marketing Manager

realadvisor • European Union
Remote
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AI Summary

Foundational hire to shape growth, communication, and market positioning. Responsible for agent acquisition, engagement, and retention, as well as homeowner acquisition and engagement. Requires 4-8 years of growth marketing experience.

Key Highlights
Foundational hire
Shape growth, communication, and market positioning
Agent acquisition, engagement, and retention
Homeowner acquisition and engagement
Key Responsibilities
Agent acquisition, engagement & retention
Homeowner acquisition & engagement
Create our communication strategy
Build and run lifecycle marketing
Own the agent newsletter
Create enablement materials for Sales and CSM
Identify and address drivers of churn through research and experimentation
Technical Skills Required
Google Ads Meta A/B testing Email and SMS communications Landing page optimization
Benefits & Perks
Competitive honorary scheme with a fixed daily rate + performance bonus
Fully remote, full-time freelance contract
Nice to Have
Experience in SaaS, marketplaces, or B2B2C
Oversaw marketing operations across multiple international markets

Job Description


About RealAdvisor


RealAdvisor is a PropTech scale-up on a mission to bring trust and liquidity to the real estate market. We are Europe's leading platform connecting homeowners with real estate agents. We provide valuable information to homeowners, while empowering real estate professionals through exposure and smart technology.


With headquarters in Geneva and active operations across Switzerland, France, Spain, and Italy, we serve over 1 million monthly visitors and 5,000+ real estate agencies.

We are a lean, high-impact team where bureaucracy is replaced by autonomy and speed.


Why this role exists


This is a foundational hire. You'll work directly with the CEO to shape how we grow, how we communicate, and how we position ourselves in the market. If you want to build something from scratch with real budget and real ownership, this is that role.


What you'll own


Agent acquisition, engagement & retention

  • Create our communication strategy.
  • Build and run lifecycle marketing: email sequences, push notifications, in-product messaging.
  • Own the agent newsletter: translate product updates into narratives that drive usage.
  • Create enablement materials for Sales and CSM.
  • Identify and address drivers of churn through research and experimentation.


Homeowner acquisition & engagement

  • Own the full funnel conversion.
  • Run structured tests with new media formats.
  • Leverage our database with A/B testing email and sms communications.
  • Optimize and launch landing pages.


Strategy & insight

  • Optimize paid acquisition of agents and homeowners.
  • Define ICP, positioning, and messaging.
  • Build reporting and attribution so we actually know what's working.
  • Translate data into decisions and communicate clearly to leadership.
  • Manage external partners.


What we're looking for


  • 4–8 years in growth marketing, performance marketing, or product marketing.
  • Hands-on experience running paid acquisition (Google Ads required, Meta strongly preferred).
  • Strong analytical instincts: comfortable with funnels, cohorts, and experimentation.
  • Strategic content production and direction expertise.
  • Startup or scale-up experience: you're used to ambiguity and moving fast.
  • Ownership mindset: you figure out what needs doing, then do it.
  • Proficient in English. Spanish and/or French is also highly valued.


Bonus points


  • Experience in SaaS, marketplaces, or B2B2C.
  • Oversaw marketing operations across multiple international markets.


What you’ll get


  • Fully remote, full-time freelance contract.
  • Competitive honorary scheme with a fixed daily rate + performance bonus.

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