Performance Marketing Manager

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About

We are looking for a Performance Marketing Manager to own and operate paid media programs across paid search and paid social for B2B SaaS brands. This role sits at the intersection of execution, strategy, and revenue impact. You will work directly with VPs of Marketing, Heads of Demand Gen, and Marketing Executives to design, manage, and optimize programs that drive meaningful pipeline and revenue not just leads.

This is a hands-on role for someone who understands that strong performance marketing is measured in the CRM, not just in-platform metrics.

You’ll be joining a growing demand generation consultancy and will work closely with the founders to help define how modern B2B performance marketing should be done.

What you’ll do:

Paid Media Ownership

• Own day-to-day execution and optimization across channels like Google Ads, LinkedIn Ads, YouTube Ads, and Meta Ads
• Build, launch, and scale paid search and paid social programs aligned to full-funnel B2B objectives
• Manage budgets, forecasts, and pacing across multiple client accounts
• Develop testing roadmaps for creative, audiences, messaging, and landing pages
• Revenue-Focused Optimization

Optimize campaigns based on lagging indicators such as:

• SQLs
• Opportunities created
• Pipeline value

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• Revenue influenced
• Use CRM data (HubSpot, Salesforce, etc.) to inform targeting, bidding, and budget allocation
• Partner with clients and your internal Demand Gen Manager (account manager) to define success metrics that align with their revenue model and sales motion

Strategy & Client Partnership

• Act as a strategic partner to VPs of Marketing and senior stakeholders, not an order-taker
• Translate business goals into clear paid media strategy and execution plans
• Present insights, performance reviews, and recommendations to executive-level audiences
• Help clients move beyond short-term lead optimization toward sustainable demand generation
• Analysis & Reporting
• Build and maintain performance reporting that connects media metrics to pipeline and revenue
• Identify trends, inefficiencies, and growth opportunities across accounts
• Use data to proactively recommend changes to strategy, budget, and channel mix

Cross-Functional Collaboration

• Work with creative, strategy, and operations teammates to improve performance
• Contribute to internal process improvements and playbooks
• Help define best practices for B2B SaaS performance marketing as we scale

What you need

• 5+ years of experience managing paid search and paid social for B2B brands
• Strong experience with Google Ads, LinkedIn Ads, and Meta Ads (preferably also Bing and Reddit)
• Experience working with B2B SaaS companies and longer sales cycles

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• Deep understanding of how paid media impacts the full funnel, from click to revenue
• Hands-on experience using CRM data to guide optimization decisions
• Comfort presenting strategy and performance to senior marketing leaders
• Strong analytical and communication skills
• Ability to operate independently in a remote, fast-moving environment
• Deep expertise in developing scalable strategies across Google & Bing to both build awareness and capture demand.

What you’ll receive & perks

• Competitive Salary
• Premium health & dental benefits.
• Employer-sponsored 401(k), 4% match without vesting. 
• The ability to work 100% remotely. 
• You’ll get the opportunity to come in on the ground floor and work directly with the founders to build a demand gen consultancy in the fast-growing category of B2B SaaS. 

Nice to Have

• Experience in an agency or consultancy environment
• Familiarity with tools like HubSpot, Salesforce, Supermetrics, Looker, or similar
• Understanding of multi-touch attribution and pipeline modeling
• Experience collaborating closely with sales teams
• Interest in being client-facing (we like to promote internally)

Omni Lab is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.