Chief Marketing Officer (CMO) - Equity Partner

b0arding.com - an AI-powered hotel booking platform for scoring up to 69% OFF on hotels and vacation rentals across over 2 million properties in top destinations worldwide. (backed by Booking.com, Amadeus, HBX Group and Google Cloud)

Our secret sauce? User-generated video reviews where travelers share genuine stories and earn travel credits per submission—turning bookings into a community-driven experience. With ironclad safety via government ID verification, we're at the epicenter of Travel, Content, Mobile, and AI, aiming to become the go-to AI-powered travel companion that anticipates every wanderer's needs.

We're not building just an app—we're crafting a movement that empowers millions to travel smarter, bolder, and with real connections, all while ditching the ordinary for extraordinary journeys.
Stage: Explosive Early-Stage Growth
Location: 100% Remote (Global vibe, US market priority—US-based pros get extra points for that market mojo)
Commitment: Phased and flexible, designed for builders who crave impact over routine

About the Job
We're seeking a powerhouse Chief Marketing Officer (CMO) to dive in as a true equity partner and visionary leader at b0arding.com. This isn't a cushy salaried spot—it's a founder-grade adventure where you swap predictable paychecks for massive upside in a potential unicorn. You'll own marketing from strategy to street-level execution, partnering closely with our CEO to nail product-market fit, explode user growth, and prime us for blockbuster expansion after our next raise. If you're tired of corporate ladders and ready to co-create a legacy with real skin in the game, this is your launchpad.

Responsibilities

• Develop and execute our global marketing strategy to hook travelers everywhere
• Shape brand positioning, messaging, and narrative that captivates a worldwide audience
• Drive go-to-market strategies for launches, new features, and destination rollouts
• Own performance marketing & user acquisition
• Build influencer, creator, and partnership ecosystems that amplify our reach
• Lead content marketing, PR, and creative vision to spark viral energy
• Conduct market research, competitive analysis, and user insights to stay ahead
• Optimize acquisition, activation, and retention funnels for peak performance
• Create tight feedback loops linking users, marketing, and product teams
• Build, mentor, and scale a top-tier marketing team once funding flows
  
  

Qualifications

• 3+ years shining in B2C marketing (travel, lifestyle, or consumer apps a massive win)
• Mastery of paid and organic channels (social, search, content, partnerships)

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• Hands-on success with Meta Ads and Google Ads—from launch to scaling budgets
• Proven skills in SEO and organic traffic acceleration
• Experience targeting or operating in the US market
• Strategic vision meets gritty execution—think big, do the work
• Creative genius with storytelling flair, brand intuition, and impeccable taste
• Track record building or leading marketing teams to wins
• Financial freedom to go equity-only for 5–7 months, chasing transformative rewards
• Founder hustle: Embrace ambiguity, iterate rapidly, and thrive in the unknown
• Sharp communication to collaborate with product, tech, and beyond
  

Bonus Points:

• Early-stage startup battles (pre-seed/seed energy)
• Roots in travel tech, marketplaces, loyalty platforms or subscription worlds
• Fundraising prep that lays the groundwork for investor magic
  
  

Compensation Details
Why settle for a steady salary when you can bet on yourself and score life-changing equity in a skyrocketing venture? In a sea of salaried gigs, this role stands out by offering true ownership—trade short-term cash for explosive, long-term wealth creation in a company with proven 100% YoY growth and unicorn trajectory:

• Equity only: Up to 10% option pool—your massive stake in the future
• 1-year cliff, 3-year vesting for aligned, enduring commitment

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Roll in a competitive salary (when 5-7 months threshold)
• Ramp up compensation as traction and revenue milestones hit
• Epic long-term upside via equity in a global powerhouse poised for billions
  
  

Workload & Format

• Fully remote, flexible schedule—work when and where you're at your best
• Phase 1 (Strategy & Launch Ignition): Full-time dive for ~1 month (refine plans, setup campaigns, and blast off)
• Phase 2 (Optimization & Momentum Build): ~20–25 hours/week for 4–6 months, honing campaigns, analytics, experiments, and results tracking
• Phase 3 (Hyper-Scale): Full-time return, aggressively expanding and hiring your elite squad
  
  

Start as our marketing trailblazer, then assemble a lean, unstoppable team.
Seniority Level: Executive
Employment Type: Contract
Job Function: Marketing and Sales

Why Join b0arding.com

• Become a founding-level force, not just another exec—shape the vision with real influence
• Forge a global brand from scratch, one that's fun, trustworthy, and game-changing for travelers
• Create real-world impact: Help people unlock affordable, safe, and inspiring trips that change lives
• Dive into a massive market with killer monetization
• Join Bay Area-based team that's passionate about exploration and innovation
• Gain deep immersion in cultures, markets, and travel—plus future perks like sponsored adventures and team retreats