VP of Social Media Strategy

VP of Social (100% remote) | FLSA: Salaried, Exempt

Summary

The VP of Social is a leadership role responsible for defining and executing 1440’s social media vision, strategy, and brand presence across platforms. This role goes beyond channel management—owning how 1440 shows up culturally, visually, and editorially in social spaces. The VP of Social will shape long-term social strategy, ensure brand consistency, and translate company priorities into high-impact social storytelling. They will partner closely with Growth, Editorial, Product, and Sales, and use data, creativity, and instinct to drive meaningful audience growth and engagement.

This role is empowered to think big, experiment often, and evolve 1440’s social presence as both a brand cornerstone and growth engine.

Responsibilities:

• Own and evolve a comprehensive social media strategy that aligns with 1440’s mission, brand framing, and business goals.
• Grow and develop social platforms to amplify 1440 and increase brand awareness among groups ranging from the general audience to C-level decision-makers.
• Develop both testing strategies and a revenue and monetization roadmap for the 1440 social platforms.

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

• Work with the Editorial, Audio, and Video teams to repurpose content made in various channels for social use, reinforcing work done across the company.
• Develop social platforms into effective customer acquisition channels for the Daily Digest and vertical Topics newsletters (Business & Finance, Society & Culture, Science & Tech, etc.), and track effectiveness.
• Work with the Editorial, Growth, Sales, and Partnerships teams to incorporate social assets and strategy into sponsored content packages across pillars (e.g., Black History Month, the World Cup, etc.).
• Possess strong visual, design, and storytelling instincts, with the ability to translate brand guidelines into platform-native social content that’s polished, consistent, and on-brand across our products.
• Be the company’s expert on the industry, staying on top of trends, emerging platforms, industry best practices, changes to algorithms, and more.
• Identify cultural moments, trends, and conversations where 1440 can authentically participate or lead.
• Track, analyze, and interpret social performance metrics; share insights and recommendations with the team.
• Ensure compliance with legal, ethical, and platform guidelines.

Education and Experience:

• Bachelor’s degree.

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Proven experience building a brand and establishing the brand's social identity and strategy, preferably having helped guide a brand from unknown to known on social.
• 10+ years’ experience in social media management.
• Background in media, newsletter, audience-first brands, or the publishing industry.
• Demonstrated understanding of social media platforms, their unique audiences, and how to use them to maximize branding and marketing efforts.
• Desire to join and build the culture of a rapidly growing startup.
• Ability to think creatively and solve complex problems in a small team.
• Ambitious, self-motivated, and a team player.
• You're excited about our mission and making an impact at 1440.

1440 is an equal opportunity employer. We celebrate, support, and are committed to creating an environment where people with different backgrounds, skills, and perspectives feel welcomed and included.