Digital Marketing Specialist - Healthcare Analytics / HealthTech

Digital Marketing Specialist — Healthcare Analytics / HealthTech (SaaS) — Remote (US)

About The Opportunity

We are a fast-growing player in the Healthcare Analytics and SaaS sector, delivering data-driven insights and operational intelligence to payers, providers, and health systems. The role sits on a high-impact marketing team focused on demand generation, pipeline acceleration, and expanding awareness among healthcare decision-makers. This is a fully remote role for candidates based in the United States.

Role & Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns (paid search, display, and social) to drive MQLs and pipeline for B2B healthcare audiences.
• Manage day-to-day Google Ads account operations—keyword strategy, bid management, audience targeting, and budget pacing—to maximize ROI.
• Implement and maintain analytics and tracking (GA4, Google Tag Manager); own campaign tagging, UTM strategy, and attribution reporting.
• Lead SEO strategy and execution: on-page optimization, technical SEO fixes, content gap analysis, and backlink opportunities to grow organic traffic.
• Design and run landing page experiments and CRO tests (A/B) to improve conversion rates across campaign-driven assets.
• Produce performance dashboards and succinct actionable insights for marketing and sales leadership; recommend optimizations that scale pipeline performance.
  
  

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Skills & Qualifications

Must-Have

• 3+ years executing digital marketing for B2B technology or healthcare clients with measurable impact on lead generation.
• Proven hands-on experience with Google Ads and paid search campaign management.
• Practical experience implementing and using GA4 and Google Tag Manager for campaign measurement and attribution.
• Demonstrated SEO competency—on-page, technical, and content-driven tactics that increase organic visibility.
  
  

Preferred

• Experience with HubSpot or comparable marketing automation platforms for nurture programs and lead scoring.

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• Experience managing Meta Ads (Facebook/Instagram) or programmatic display at scale for B2B audiences.
  
  

Benefits & Culture Highlights

• Fully remote US role with flexible work arrangements and asynchronous collaboration across product, sales, and analytics teams.
• Mission-driven environment focused on improving healthcare outcomes through data—opportunity to influence product-market fit and go-to-market strategies.
• Competitive compensation, professional development allowance, and a collaborative, metrics-driven marketing culture.
  
  

Why apply: If you are a performance-focused marketer who thrives on measurable results, enjoys cross-functional collaboration, and wants to help healthcare organizations leverage analytics for better decisions, this role offers strong ownership and growth potential in a high-value SaaS domain.

Skills: google ads,google analytics,seo,digital,strategy,digital marketing,google tag manager,ppc,hubspot