Marketing & Communications Manager, Nordics

ICEYE • Denmark
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AI Summary

ICEYE seeks a Marketing & Communications Manager for the Nordics to drive pipeline growth and brand leadership. This role involves developing and executing localized marketing campaigns, strategic communications, and sales enablement. Key requirements include 8+ years of B2G marketing experience, defense sector expertise, and fluency in a Nordic language and English.

Key Highlights
Accelerate Missions pipeline growth and brand leadership in the Nordics.
Develop and execute localized marketing campaigns, strategic communications, and sales enablement.
Position ICEYE as the sovereign ISR partner of choice for Nordic American defense decision-makers.
Key Responsibilities
Lead and implement all marketing and communications plans and activities in the Nordics for the Satellite Missions line of business.
Plan, develop, and execute high-impact marketing campaigns aligned with sales priorities and commercial objectives.
Drive measurable ROI across multiple channels: PR, events, digital, social media, and thought leadership content.
Manage PR activities and local PR agency relationships.
Lead event management and execution for flagship trade shows, customer workshops, and engagement visits.
Develop localized sales enablement materials, briefings, and tools.
Build and execute trade and channel co-marketing initiatives with local partners and industry associations.
Support engagement with national ministries of defence and relevant institutions such as NORDEFCO, NATO, and EU bodies.
Monitor and report on campaign performance together with the central marketing function.
Coordinate with Product Marketing, Digital Marketing, Events, Visual Design, and Sales to ensure alignment.
Benefits & Perks
Base salary range for this position is 7000-7500 EUR per month (gross)
A yearly benefit budget to spend as you wish
Relocation support
Occupational and private healthcare and life insurance
Nice to Have
Knowledge of New Space, Earth observation, or synthetic aperture radar (SAR)

Job Description


Role Highlights:

  • Title: Marketing & Communications Manager, Nordics
  • Department: Data & Missions Marketing
  • Location: Finland, Sweden, Norway, or Denmark
  • Reporting to: Director, Data & Missions Marketing
  • Permanent
  • Finland: Hybrid: 3-days a week in the office, otherwise remote with some travel required
  • Employment is subject to applicable security screening (incl. SUPO)

Who are we?

ICEYE delivers unparalleled persistent monitoring capabilities to detect and respond to changes in any location on Earth, faster and more accurately than ever before.

Owning the world's largest synthetic aperture radar (SAR) satellite constellation, ICEYE provides objective, near real-time insights, ensuring that customers have unmatched access to actionable data, day or night, even in challenging environmental conditions. As a trusted partner to governments and commercial industries, ICEYE delivers intelligence in sectors such as defense and intelligence, insurance, natural catastrophe response and recovery, security, maritime monitoring, and finance.

ICEYE is headquartered in Finland and operates internationally with offices in Poland, Spain, the UK, Australia, Japan, UAE, Greece, and the US. We have more than 900 employees from nearly 60 countries, inspired by the shared vision of improving life on Earth by becoming the global source of truth in Earth Observation.

Why should you work for us?

ICEYE is at the cutting edge of space-based intelligence technology. We design, build, and operate the world's largest SAR satellite constellation, and we are delivering sovereign ISR capabilities to governments across Europe and beyond.

Working with ICEYE, you will be part of making the impossible possible while shaping the defense technology industry. You will work with diverse and engaged colleagues to further the ICEYE mission. At ICEYE, we know that without great people we cannot succeed. You will be an integral, valued, and appreciated colleague with the ability to directly shape the vision and direction of the business.

We actively support continuous professional development and provide access to courses, training, and conferences. ICEYE is a place where your development, growth, and success is a priority.

The Mission of the Marketing & Communications Manager, Nordics

Mission: Accelerate Missions pipeline growth and brand leadership in the Nordics by developing and executing localized marketing campaigns, strategic communications, and sales enablement that position ICEYE as the sovereign ISR partner of choice for Nordic American defense decision-makers.

The Role

The ICEYE Data and Missions Marketing team is growing and looking for an experienced Missions Marketing Manager for the Nordics to join as soon as possible.

In this role, you will lead and implement all marketing and communications plans and activities in the Nordics for the Satellite Missions line of business. This includes:

  • Planning, developing, and executing high-impact marketing campaigns aligned with sales priorities and commercial objectives
  • Driving measurable ROI across multiple channels: PR, events, digital, social media, and thought leadership content
  • Managing PR activities and local PR agency relationships
  • Leading event management and execution for flagship trade shows, customer workshops, and engagement visits
  • Developing localized sales enablement materials, briefings, and tools
  • Building and executing trade and channel co-marketing initiatives with local partners and industry associations
  • Supporting engagement with national ministries of defence and relevant institutions such as NORDEFCO, NATO, and EU bodies
  • Monitoring and reporting on campaign performance together with the central marketing function
  • Coordinating with Product Marketing, Digital Marketing, Events, Visual Design, and Sales to ensure alignment

Core Competencies:

Proactive, Results-Driven Marketing Execution

Strong ability to take initiative and independently drive marketing activities that deliver measurable ROI. Comfortable working across multiple channels and tactics, including PR, events, web, social media, and thought leadership content.

Defense and Security Sector Expertise

Understanding of defense and security policy, procurement processes, and government decision-making structures. Experience in marketing, PR, or public affairs engagement with national ministries of defence, NORDEFCO, NATO, or EU institutions is a strong advantage.

Trade and Channel Co-Marketing

Experience in partner and channel co-marketing within the Defense, Government, or B2B sector. Ability to develop joint marketing initiatives with local partners, integrators, or industry associations in Latin America.

Communications and PR Management

Skilled in managing media relations, press releases, and local PR agencies. Can craft messaging that builds brand credibility with defense and policy audiences.

Sales Enablement

Ability to develop and deliver localized collateral, briefings, and tools that support the sales team. Works closely with sales to understand account-specific needs.

Stakeholder Collaboration

Effective at working across functions and geographies. Coordinates with global marketing, regional sales leadership, corporate communications, and local subsidiaries.

Event and Campaign Management

Hands-on experience planning and executing trade shows, customer events, workshops, and digital campaigns. Can manage budgets, vendors, and logistics.

Latin America Market Knowledge

Understanding of the Latin American defense landscape, key players, cultural nuances, and media environment.

Requirements

  • 8+ years of relevant marketing experience in a B2G environment
  • Experience with campaigns in the defense, government, or public sector
  • Experience in marketing/PR/lobbying engagement with national MoDs, NORDEFCO, NATO, or EU institutions
  • Track record of proactive, self-driven marketing execution with measurable impact
  • Experience in trade and channel co-marketing
  • Strong written and verbal communication skills
  • Ability to tailor messaging for diverse audiences
  • Strong conceptual skills and attention to detail
  • Native or near-native fluency in Swedish, Norwegian, Finnish, or Danish
  • Fluency in business English
  • Proven ability to collaborate and influence across teams
  • Thrives in a fast-paced, agile growth environment
  • Flexible, positive attitude with entrepreneurial hands-on drive

Nice to have:

  • Knowledge of New Space, Earth observation, or synthetic aperture radar (SAR)

Process

  • TA Screening (30min)
  • Hiring Manager Screening (60min)
  • Director of Sales Screening (60min)
  • Task Presentation + discussion with CMO

Benefits

What do we offer?

  • Base salary range for this position is 7000-7500 EUR per month (gross) contingent on your experience level, and will be negotiated individually.
  • A job that matters in a dynamic Earth Observation environment with a scale-up approach
  • An independent role with a supportive and diverse work environment
  • A yearly benefit budget to spend as you wish (MyBenefit i.e. on sport, transport, wellness, lunch, tourism, etc.)
  • Relocation support (i.e. flight tickets, accommodation, relocation agency support etc.)
  • Time for self-development, research, training, conferences, or certification schemes
  • Occupational and private healthcare and life insurance
  • Inspiring and collaborating offices and silent workspaces enable you to focus
  • A wide variety of the best coffee, tea, snacks, and sweets to accompany your daily space mission

Diversity, equity, and inclusion

At ICEYE, we believe that diversity isn't just a buzzword - it's our greatest asset.

We're committed to fostering an inclusive environment where every voice is not only heard but celebrated. We know that diverse perspectives breed innovation and creativity, which is why we actively seek out individuals from all walks of life, backgrounds, and experiences.

Whatever your background, we want you to bring your authentic self to the table. Join us and be part of a team where differences are not only embraced but cherished, because together, we're stronger.

Apply now to start your ICEYE journey, and help us continue to make the impossible possible together.

Read more about ICEYE and working with us at iceye.com

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