Director of Marketing & Communications

Director of Marketing & Communications

Digital Health & Regulated Healthcare Technology (Remote, US – ET/CT)

Our client is a high-growth, venture-backed healthcare technology company operating at the intersection of clinical care delivery, regulated technology, and data-driven health solutions.

With a growing international footprint across North America and Europe and significant institutional backing, the business is entering a key phase of commercial and organisational scale.

To support this next stage, they are appointing a Director of Marketing & Communications to lead global brand, narrative, and organic marketing across a multi-product healthcare platform serving both consumer and clinical stakeholders.

This is a pivotal leadership hire, reporting directly to the Chief Growth Officer, with ownership of brand and communications strategy at a global level. The role combines strategic direction with hands-on execution in an environment where clarity, speed, and credibility matter.

Brand Strategy & Narrative Leadership

• Define and own the overarching brand, messaging, and positioning across multiple healthcare products and audiences.
• Develop differentiated narratives for patients, clinicians, partners, and enterprise healthcare stakeholders.
• Translate complex clinical, technical, and regulatory concepts into clear, credible, and compelling storytelling.
• Ensure consistency and quality across all brand touchpoints while allowing for nuance across product lines.

Content, Communications & Organic Growth

• Own the organic marketing and communications strategy across owned channels including website, social, long-form content, email, and PR narratives.
• Build and scale content engines from first principles, including thought leadership and executive-level storytelling.
• Provide creative direction while remaining close to execution, leveraging modern tools and AI-enabled workflows to iterate quickly.
• Partner with internal teams to support product launches, clinical narratives, partnerships, and reputation-building initiatives.

Cross-Functional & Executive Collaboration

• Work closely with Growth, Product, Clinical, Sales, and Performance Marketing teams to align messaging with go-to-market execution.
• Support demand generation efforts through strong narrative and brand presence (without direct ownership of paid acquisition).
• Contribute to executive-level discussions on positioning, market expansion, and long-term brand equity.
• Support investor, partner, and external-facing communications as needed.

Experience

• Proven experience in digital health, regulated healthcare technology, medical devices, diagnostics, or healthcare SaaS.
• Demonstrated ownership of brand and communications in environments where clinical credibility, regulatory awareness, and trust are critical.

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• Strong track record translating complex clinical or technical topics into clear messaging for diverse healthcare audiences.
• Prior experience in venture-backed startups or scale-ups strongly preferred.
• Experience supporting multi-product or multi-market healthcare businesses is a plus.

Skills & Capabilities

• Strong strategic and commercial mindset with an understanding of how brand supports growth.
• Exceptional storytelling, editorial judgement, and narrative clarity.
• Comfortable operating both strategically and hands-on in resource-lean environments.
• Confident working with clinical, technical, and executive stakeholders.
• Familiarity with modern marketing platforms, content tools, and AI-enabled workflows.

Package

• Competitive base salary aligned with company stage and scope.
• Fully remote (US-based), collaborating with international teams.
• Opportunity to play a foundational role in shaping the brand of a differentiated healthcare technology platform as it scales globally.