Growth Marketing Manager - Email & Webinar

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Growth Marketing Manager – Email & Webinar in United States.

This role focuses on driving engagement, pipeline creation, and customer lifecycle progression through email and webinar marketing programs. The position combines strategy, execution, and optimization, working cross-functionally with Campaigns, Product Marketing, Marketing Operations, and Business Development teams. You will own the end-to-end email marketing strategy, develop lifecycle nurture programs, and manage webinar promotion and follow-up. The role emphasizes data-driven decision-making, testing, and continuous improvement to maximize program performance. It is ideal for someone who enjoys being hands-on with marketing platforms, analyzing engagement metrics, and enabling internal teams to deliver high-quality campaigns. The work environment is collaborative, fast-paced, and focused on measurable impact across demand-generation channels.

Accountabilities

• Own day-to-day email marketing strategy, execution, measurement, and optimization of targeted programs
• Build and enhance lifecycle nurture campaigns, event and webinar promotions, post-webinar follow-ups, and re-engagement initiatives
• Develop and implement advanced segmentation strategies using firmographic, behavioral, intent, and third-party data
• Define structured A/B and multivariate testing plans for emails, content, CTAs, cadence, and audience targeting
• Manage webinar promotion and lifecycle journey from registration through follow-up, ensuring alignment with pipeline priorities
• Serve as the subject matter expert for webinar platforms, establishing standards, templates, and best practices, and enabling internal teams
• Analyze email and webinar performance, providing actionable insights and recommendations for continuous optimization
• Collaborate with Marketing Operations, Product Marketing, and RevOps to deliver data-driven insights and ensure alignment with business objectives
  
  

Requirements

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• Bachelor’s degree in Marketing, Communications, or related field
• 5–7 years of relevant B2B marketing experience, preferably in enterprise SaaS or fintech
• Hands-on experience with HubSpot or similar marketing automation platforms for email campaigns, workflows, segmentation, and reporting
• Experience managing webinars using Goldcast, ON24, Zoom, or equivalent platforms
• Familiarity with Salesforce or similar CRM systems
• Strong analytical mindset and experience turning data insights into actionable marketing decisions
• Excellent project management, organizational, and cross-functional collaboration skills
• Ability to manage multiple stakeholders and campaigns simultaneously
• Understanding of the customer lifecycle from acquisition to retention and advocacy
• Innovative, curious, and comfortable experimenting and iterating to optimize engagement
  
  

Benefits

• Competitive base salary ($90,500 – $113,250) plus variable compensation and equity opportunities

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• Fully remote work within the United States
• Health, dental, and vision insurance
• Life insurance and short & long-term disability coverage
• Retirement plan (401k)
• Paid vacation and holidays
• Professional development opportunities
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.