Part-Time Social Media Manager

About Happy People Forever

Happy People Forever creates science-backed games designed to help you connect to your loved ones through The New Forevers. We're building a brand with heart that makes a real difference in people's lives, helping families strengthen connections across generations and support brain health for aging loved ones.

About the Role

We're looking for a creative, strategic, and highly organized Part-Time Social Media Manager to join our team. If you're a natural storyteller, passionate about social media, and excited to help grow a mission-driven brand that brings joy, we'd love to meet you!

This role is perfect for someone who loves creating engaging content, stays ahead of social media trends, knows how to grow a follower base and increase engagement,  and wants to make a meaningful impact through their work.

What You'll Do

Social Media Strategy & Execution

• Plan the strategy for, and execute, our social media strategy for @TheNewForevers across Instagram, Facebook, TikTok, LinkedIn, YouTube, and additional platforms
• Develop and maintain a content calendar that aligns with product launches tied to key events, awareness campaigns (Alzheimer's, brain health, Grandparents Day, etc.), and brand initiatives
• Post consistently and engage authentically with our community through comments, DMs, and conversations
• Synchronize with PR efforts to maximize impact and amplify messages
• Monitor social conversations and trends related to grandparenting, brain health, family connection, and aging to identify content opportunities

Content Creation & Creative

• Create engaging, on-brand static and dynamic content including reels, photos, carousels, stories, and short-form videos
• Write compelling captions that reflect our brand voice—warm, authentic, science-informed, and uplifting
• Source or create user-generated content, testimonials, and customer stories that showcase real family moments
• Collaborate with our Marketing Manager on visual assets and campaign creative
• Edit photos and videos using Canva, CapCut, or similar tools

Community Management & Partnerships

• Manage influencer partnerships, collaborations, and outreach with relevant creators in the parenting, grandparenting, senior care, and brain health spaces
• Build relationships with micro-influencers, family content creators, and brand advocates
• Respond to comments, messages, and community inquiries in a timely and brand-appropriate manner

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• Maintain cohesive brand messaging across all digital touchpoints

Analytics & Optimization

• Track analytics and make data-driven recommendations based on performance and trends
• Monitor key metrics including engagement rate, reach, follower growth, and conversion
• Test different content formats, posting times, and messaging to optimize performance
• Provide regular reports on social media performance and insights

Strategy & Collaboration

• Stay up to date with platform updates, industry trends, news, new tools, and creative opportunities
• Collaborate with the team on product launches, campaign concepts, and brand storytelling
• Identify emerging platforms and opportunities for brand expansion
• Bring fresh ideas and creative concepts to weekly team meetings

What We're Looking For

Required:

• 3-4 years of successful experience with social media management and content creation
• Strong creative eye with an ability to concept, create, and execute compelling content across multiple formats
• Proven track record of growing social media accounts and driving engagement
• Knowledge of analytics, KPIs, and performance optimization across platforms
• Experience creating short-form video content (Reels, TikToks, Stories)
• Excellent writing and communication skills with attention to detail
• Highly organized self-starter who thrives in a fast-moving, flexible work environment
• Comfortable working in a remote-first organization

Preferred:

• Experience in health & wellness, consumer products, or mission-driven brands
• Familiarity with social media management tools (Later, Hootsuite, Sprout Social, etc.)
• Basic photo and video editing skills (Canva, CapCut, Adobe Creative Suite)
• Understanding of paid social advertising and boosted posts
• Passion for brain health, family connection, aging, or caregiving topics
• Personal connection to grandparents or experience with senior care

Time Commitment & Schedule

This is a part-time position (approximately 20-25 hours per week) with flexible hours. You'll need to be available for weekly team meetings and responsive during core business hours for community management, but otherwise can structure your time to fit your schedule.

Why You'll Love Working Here

✔ Flexible, remote schedule – Work from anywhere and manage your own hours

✔ Small, creative team with room to grow – Your ideas and contributions will be heard and valued

✔ Meaningful, fun, impactful work – Help families create lasting memories and support brain health through connection

✔ Creative freedom – Experiment with new content formats, trends, and platform features

✔ Mission-driven culture – Be part of a team that genuinely cares about making a difference

Compensation

You’ll be paid $3,000 per month, working approximately 25 hours per week.

To Apply

Please submit:

• Your resume
• A brief cover letter explaining why you're excited about this role and what you'd bring to The New Forevers
• Links to 3-5 social media accounts or campaigns you've managed (please highlight specific content you created)
• 2-3 content ideas for @TheNewForevers (can be brief descriptions or rough concepts)