Marketing Operations Specialist

We are looking for a Marketing Operations Specialist to play a critical role in supporting our marketing initiatives—with a focus on state level marketing campaign work—by ensuring data integrity, optimizing CRM systems, and implementing efficient processes for campaign execution.

With an eye towards supporting the larger marketing strategy, this position focuses on managing marketing databases, cleaning and segmenting data, and executing campaigns that drive engagement and lead conversion. You will collaborate closely with marketing and sales operations to ensure smooth and accurate reporting, enabling targeted outreach and measurable results.

This role is remote within the U.S. and reports to the Senior Marketing Manager.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build and execute marketing campaigns within HubSpot—including, but not limited to, emails, landing pages, forms, and workflows
• QA all campaign assets to ensure accurate segmentation, logic, links, tracking parameters, and performance readiness.
• Maintain and optimize marketing workflows and automations to improve lead flow and engagement.
  
  

CRM & Data Quality Management

• Partner with the Marketing Operations Manager to maintain clean, accurate HubSpot data.
• Conduct regular database hygiene efforts, including deduplication, field validation, enrichment, and resolving sync issues.
• Monitor lead lifecycle stages, source tracking, and field mappings to ensure reliable reporting and campaign execution.
• Manage state-level segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements
  
  

Process & Platform Optimization

• Help document and refine marketing operations processes to improve efficiency, accuracy, and scalability.
• Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools.

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• Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs.
  
  

Campaign Reporting & Analysis

• Build and maintain dashboards and campaign performance reports Salesforce.
• Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners.
• Recommend new tests, experiments, and optimizations based on performance insights.
  
  

Cross-Functional Collaboration

• Work closely with the Senior Marketing Manager and Marketing Operations Manager to support a robust campaign calendar, with opportunities to work on national campaigns, as needed
• Partner with Sales Operations to maintain a smooth, accurate lead handoff process.
  
  

Qualifications

• 3-5 years of hands-on marketing operations experience, preferably in a B2B or education-focused organization.
• HubSpot expertise required: Proven experience owning campaign execution workflows includes setup, QA, and launch
• Solid understanding of Salesforce objects such as Leads, Contacts, Accounts, Campaigns, and Opportunities.
• Experience maintaining and updating pages, resources, and content on Wordpress

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• Strong technical aptitude; comfortable with HTML/CSS basics, data imports/exports, and troubleshooting sync or automation issues.
• Analytical and data-driven mindset with the ability to work with large datasets, identify data quality issues, and report on campaign performance
• Extreme attention to detail with the ability to catch errors and validate logic in high-stakes campaigns.
• Strong project management skills with the ability to manage multiple deadlines.
• Clear written and verbal communication skills, including the ability to translate technical concepts for business partners.
• Collaborative and team-oriented, with a problem-solving mindset.
• Adaptable, curious, and passionate about emerging technologies like AI, continuously seeking opportunities to learn and improve processes.
• Bachelor’s degree
  
  

Work Environment

• Fully remote role with occasional travel as needed.
• Use of standard office equipment required.
  
  

Company Description

95 Percent Group is a leader in literacy instruction for pre-K through grade 8 across the U.S. The company offers professional development training for teachers and administrators as well as print and online products to assist teachers with literacy instruction. 95 Percent Group’s comprehensive educational consulting, professional development, diagnostic assessments, and instructional materials help schools deliver instruction that consistently and significantly increase reading achievement.

The company was founded in 2005 and is based in Lincolnshire, IL (northwest suburban Chicago). Its customers are primarily school districts across the U.S., and they are served by consultants who travel for on-site training as well as through online training.

95 Percent Group has a fully engaged and highly committed leadership team who care deeply about our mission. We have hired the best from inside and outside the industry. This is a tremendous opportunity to join a company positioned for continued significant growth. Another advantage is knowing that what you’re doing every day is making a significant difference in children’s lives. Come work with a group of smart, fun, passionate professionals who value creativity, innovation, and making an impact.

95 Percent Group, LLC is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.