Social Media Manager (Remote)

About The Opportunity

Industry & Sector: Professional development and career services — Talent development, recruitment marketing and employer branding. We operate at the intersection of career coaching, candidate enablement and digital talent acquisition, scaling brand reach and candidate engagement through data-driven marketing.

Primary role title: Social Media Manager (Remote, India).

Role & Responsibilities

• Develop and own a high-impact social media strategy (organic + paid) to amplify brand awareness, drive lead generation and support recruitment-marketing goals across LinkedIn, Instagram, Facebook, TikTok and YouTube.
• Create and manage an editorial content calendar—plan campaigns, produce creative assets (with designers) and publish platform-optimized content to increase reach and engagement.
• Run and optimise paid social campaigns (audience targeting, A/B tests, budget pacing) in collaboration with performance marketing to maximise ROI and CPL.
• Monitor community conversations, respond to audience queries, and implement moderation policies to build trust and candidate loyalty.
• Track KPIs and deliver weekly/monthly performance reports using analytics dashboards; translate insights into iterative content and ad optimisations.
• Partner cross-functionally with Growth, Content and Talent teams to align social activations with go-to-market and hiring initiatives; act as social brand guardian.
  
  

Skills & Qualifications

Must-Have

• Social media strategy
• Meta Business Suite
• LinkedIn Campaign Manager
• Google Analytics
• Content calendar management
• Community management
  
  

Preferred

• Adobe Photoshop
• TikTok Ads
• YouTube Studio
  
  

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field (or equivalent experience).
• Proven track record managing end-to-end social campaigns and driving measurable business outcomes.
• Strong copywriting and content brief experience; comfortable working with designers and video editors for short-form content.
  
  

Benefits & Culture Highlights

• Fully remote role with flexible hours and a focus on outcomes over attendance.
• Collaborative, growth-oriented culture that invests in learning, creative experimentation and professional development.
• Opportunity to shape social strategy for a scaling talent brand and influence recruitment marketing across India.
  
  

Ready to elevate our social presence and drive measurable growth? Apply with your portfolio of campaigns, ad performance samples and a short note on a social strategy you would launch in your first 90 days.

Skills: community management,social media strategy,google analytics