Senior Field Marketing Manager

the vibrant talent group • United State
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AI Summary

The Senior Field Marketing Manager will build and execute strategies for industry events and partner events. Responsibilities include managing large event budgets, partnering with sales teams, and tracking and reporting on event performance. The ideal candidate will have 7+ years of experience in field marketing, event marketing, or demand generation.

Key Highlights
Fully remote position with up to 25% travel
Build and execute industry events and partner events strategy
Manage large event budgets and vendors
Key Responsibilities
Own the industry events strategy, from planning and execution to post-event optimization across major conferences and hosted events
Partner with sales to build strong pre- and post-event motions that convert attendance into pipeline
Collaborate with partnerships on co-marketing events, summits, and agency-led programs
Manage large event budgets and vendors, optimizing spend against pipeline and MQL goals
Track and report on event performance, using data to continuously refine strategy and ROI
Technical Skills Required
Event marketing Field marketing Demand generation Large-scale event programs ABM or account-based event strategies
Benefits & Perks
100% remote work
Travel up to 25%
Nice to Have
Experience marketing to technical or developer audiences
Background in SaaS, AI, developer tools, or content-driven platforms

Job Description


Our client, a Series-C B2B tech startup marketing into technical decision-makers, is hiring for a Senior Field Marketing Manager. This is a fully remote position, but you must be based in the United States and be willing to travel up to 25% of the time.


The Senior Field Marketing Manager will build the strategy and execute on industry events and partner events strategy including conferences, developer events, and partner summits with a focus on technical decision-makers across the web, content, and AI landscape.


This role sits at the intersection of marketing, sales, and partnerships, owning how events drive real pipeline impact. You’ll lead industry and partner event strategy end-to-end—working closely with sales to turn event presence into qualified opportunities, and with partners to scale co-marketing programs that support enterprise growth.


Responsibilities:

  • Own the industry events strategy, from planning and execution to post-event optimization across major conferences and hosted events
  • Partner with sales to build strong pre- and post-event motions that convert attendance into pipeline
  • Collaborate with partnerships on co-marketing events, summits, and agency-led programs
  • Manage large event budgets and vendors, optimizing spend against pipeline and MQL goals
  • Track and report on event performance, using data to continuously refine strategy and ROI
  • Lead on-site execution and logistics, serving as the central point of coordination


Requirements:

  • 7+ years of experience in field marketing, event marketing, or demand generation
  • Proven experience managing large-scale event programs with significant budgets
  • Strong sales alignment skills with a track record of driving measurable pipeline impact
  • Experience in a growth-stage or enterprise environment with complex GTM motions
  • Highly organized, data-driven, and comfortable managing multiple stakeholders
  • Willing to travel domestically and internationally as needed

Nice to have

  • Experience marketing to technical or developer audiences
  • Background in SaaS, AI, developer tools, or content-driven platforms
  • Familiarity with ABM or account-based event strategies
  • Experience with executive-level or C-suite events


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