Product Marketing Manager, GTM

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager, GTM in United States.

This role is ideal for a seasoned product marketing professional who thrives at the intersection of Product, Marketing, Sales, and Partners. You will define positioning and messaging, translate product innovation into compelling stories, and drive adoption across both direct-sell and channel-led offerings. The position requires strategic thinking, excellent storytelling, and the ability to turn customer insights into actionable GTM strategies. You will lead product launches, develop partner-ready narratives, and ensure that sales teams are equipped to win. The role balances creative messaging, analytical insight, and cross-functional collaboration, making a direct impact on revenue growth and market adoption. This is a fully remote opportunity with significant influence on product and commercial strategy.

Accountabilities

• Own product positioning, messaging, and GTM strategy for key initiatives, evaluating product releases to determine priorities.
• Lead launch framing for revenue and expansion initiatives, leveraging product utilization data to inform messaging and enablement.
• Develop partner-ready narratives for channel-led solutions, including competitive and migration positioning, in collaboration with Partner Marketing.
• Drive messaging and value framing for direct-sell products, supporting demand generation, sales enablement, and expansion strategies.
• Create and implement customer proof strategies, including case studies, video content, and voice-of-customer insights.
• Maintain up-to-date competitive intelligence, refreshing assets and objection handling based on market dynamics and GTM needs.
• Utilize AI tools to scale work efficiently, improve workflows, and maximize content reuse across marketing initiatives.
  
  

Requirements

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• 4–6 years of experience in product marketing, GTM, or related roles within B2B SaaS environments, preferably with channel or partner-led models.
• Strong positioning and messaging instincts, with a proven ability to influence without direct authority.
• Experience in customer storytelling, proof development, and translating insights into actionable marketing strategies.
• Competence in competitive analysis and market insight generation.
• AI-curious and productivity-driven, with an action-oriented mindset and decisiveness.
• Excellent cross-functional collaboration and communication skills, able to navigate shifting priorities.
• Commercially minded, consistently tying work back to revenue impact, adoption, or sales enablement.
• Opinionated yet pragmatic, capable of balancing strategic direction with execution realities.
  
  

Benefits

• Estimated salary range: $115,000–$130,000 USD.
• Comprehensive Medical, Dental, and Vision insurance.
• Flexible spending accounts (FSA) and life/AD&D insurance.

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• Long-term disability (LTD) coverage.
• Generous paid time off (PTO) and paid parental leave.
• 401(k) retirement savings plan with company contribution.
• Fully remote work within the United States.
• Opportunities for professional growth, development, and cross-functional collaboration.
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.