AI Summary
Renmoney is hiring a Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney's products. The role involves owning end-to-end campaign execution, driving experimentation, and collaborating with Product, Data, and Growth teams. The ideal candidate will have 2+ years of experience in Lifecycle/CRM/Retention or Growth Marketing, with a proven track record of using Customer.io or comparable platforms.
Key Highlights
Lifecycle Marketing Manager
Customer.io
Lifecycle/CRM/Retention or Growth Marketing
Key Responsibilities
Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app
Develop segmentation frameworks and trigger-based journeys that personalize at scale
Run an experimentation program to improve conversion, retention, LTV, and campaign ROI
Technical Skills Required
Benefits & Perks
Remote work from anywhere in the world
Performance bonus
Paid vacations and day-offs
Personal development plan
Nice to Have
Experience with mobile engagement, WhatsApp Business, and deliverability best practices
Knowledge of experiment design and statistical interpretation
Familiarity with attribution (e.g., AppsFlyer)
Job Description
Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.
We're hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney's products (Loans, Savings, Debit Card, and more). You'll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, Growth to improve LTV, retention, and reactivation.
What You'll Do
- Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back
- Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale
- Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance
- Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI
- Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights
- Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs
- Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards
- Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management
Interested in remote work opportunities in Product Management? Discover Product Management Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- 2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus)
- Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo)
- Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets
- Excellent written English with copywriting and editorial ability for short- and long-form communications
- Solid project management, stakeholder communication, and cross-functional collaboration skills
- Experience with mobile engagement, WhatsApp Business, and deliverability best practices
- Knowledge of experiment design and statistical interpretation
- Familiarity with attribution (e.g., AppsFlyer)
- Understanding of the Nigerian consumer landscape
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Remote work from anywhere in the world
- Performance bonus, paid vacations and day-offs, personal development plan
- Ownership of a core growth lever within a collaborative, data-driven team
- Modern marketing technology stack and support from Product, Data, and Design
- Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
- Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
- Join a diverse, inclusive team where all voices are valued, and professional growth is a priority
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