Principal/Director of Product Management

About Measured

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured's unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

The Role

As the Principal/Director of Product Management, you will lead assigned products in close collaboration with engineering, data science, design, customer success, and go-to-market teams to ensure these products are not only built correctly, but successfully adopted and operationalized by customers. You bring deep experience building and landing B2B marketing analytics or measurement products in the AdTech or MarTech space, strong product judgment, and the ability to operate credibly with customers and senior stakeholders. This role requires hands-on execution, strong domain experience in media measurement, and the ability to translate complex measurement capabilities into trusted, enterprise-grade product experiences.

Depending on experience and scope, this role may be aligned to a Principal or Director level.

Key Responsibilities

• Lead as a highly proactive, influential, self-motivated and hands-on product management leader, owning multiple product initiatives simultaneously
• Own product adoption and customer impact for assigned products, including activation, usage depth, customer feedback loops, in close partnership with Customer Success and Product Marketing
• Own end-to-end lifecycle of specific products in alignment with customer needs, internal stakeholders, business goals, and technical feasibility
• Create and maintain product backlogs, detailed product requirements, designs, documentation, data mappings, and customer feedback
• Plan quarterly OKRs and monitor key performance indicators to evaluate product adoption and identify new growth opportunities
• Identify potential risks in the product development lifecycle and proactively implement strategies to mitigate them
• Proactively conduct market research, competitive analysis, and partner assessments to shape the product roadmap and identify integration opportunities
• Champion user experience (UX) by collaborating with design teams to ensure products meet high standards of usability and customer satisfaction

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• Work with product marketing and sales to develop positioning and messaging that resonate with target markets, and provide training on product features and benefits
  
  

Requirements

Ideal Experience

• 10+ years of overall experience, including 6+ years as a product manager
• Proven experience in building B2B marketing analytics or measurement products in the AdTech or MarTech domain
• Demonstrated success in driving customer adoption of measurement products powered by data science and artificial intelligence models
• Experience productizing statistical models, experimentation frameworks, or ML-driven insights, with a strong focus on explainability, rigor, and trust
• Familiarity with modern AI-assisted workflows (e.g., copilots, automation, or agent assisted experiences) is a plus, with an understanding of when human-in-the-loop oversight is required
• Strong organizational skills, with the ability to manage multiple projects and prioritize effectively
• Excellent analytical and problem-solving skills, with the ability to translate marketer needs into product requirements for data science, engineering, and design teams
• Experience working in an Agile development environment, following methodologies such as Scrum or Kanban
• Effective leadership and interpersonal skills, utilizing strategic thinking, team and project leadership, personnel development, and decision-making abilities
• Ability to operate independently and communicate effectively with internal technical staff, peers, senior leadership, and customers

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• Strong communication and collaboration skills across functional and organizational boundaries
• Self-motivated to continuously upgrade domain knowledge, staying informed of the latest developments in the field and evaluating their potential application to Measured solutions and services
  
  

Benefits

• 100% Remote
• Competitive Total Rewards and flexible paid time off
• Opportunities to give back through Measured for Good
• Engaged, diverse, and curious culture
• Award-winning technology powered by an agile, collaborative team
  
  

Measured values curiosity, integrity, aiming for the extraordinary, customer obsession, and employee belonging.

Measured promotes diversity and inclusivity in all forms, which helps to shape our company culture and industry leading products. Measured is committed to providing equal employment opportunities (EEO) to all employees and applicants, regardless of race, color, hairstyle, religion, sex, national origin, age, disability, genetics, or any other protected characteristics.