Senior Marketing Analyst

VMA GROUP United Kingdom
Remote
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AI Summary

Join a fast-growing tech scale-up as a Senior Marketing Analyst to shape marketing effectiveness, measure acquisition KPIs, and evolve attribution frameworks. Ideal background includes 3+ years of experience in marketing, media, or growth analytics. Strong analytical skills and technical expertise are required.

Key Highlights
Shape marketing effectiveness
Measure acquisition KPIs
Evolve attribution frameworks
Key Responsibilities
Shape how they measure marketing effectiveness across paid media and the wider marketing mix
Act as a subject-matter expert on acquisition KPI's and measurement strategy
Evolve their attribution and measurement frameworks
Technical Skills Required
SQL Python R Databricks
Benefits & Perks
Up to £75k + bonus + equity
Fully remote work

Job Description


Senior Marketing Analyst

Tech Scale-up/ UK (Fully Remote)

Up to £75k + bonus + equity


About

Community Marketplace and one of Europe’s fastest growing tech scale-ups.


The role

My client is looking for a curious, analytical Senior Marketing Analyst to join the Marketing Analytics & Data team.

You’ll:

  • Shape how they measure marketing effectiveness across paid media and the wider marketing mix
  • Act as a subject-matter expert on acquisition KPI’s and measurement strategy, advising on trade-offs between short term performance and long-term value.
  • Evolve their attribution and measurement frameworks
  • Bring together experiments, MMM, cohorts and attribution signals into clear, decision-ready insight
  • Help navigate the trade-offs between scale, efficiency, and long-term value


Ideal background

  • You’ve worked in marketing, media or growth analytics within the digital sector.
  • 3 years+ sector experience working in a fast-paced growth tech brand, marketplace, peer to peer platform, subscription or similar.
  • Hands on experience with effectiveness and incrementality measurement approaches such as lift studies, MMM and A/B testing
  • You can turn complex data into clear stories that senior leaders actually use
  • You’re confident with SQL, comfortable with Python or R, and familiar with large datasets and marketing platforms (they use Databricks).


Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.


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