Senior Marketing Manager

We believe people live better lives when they escape the ordinary.

We bring that to life through small-group adventures led by hosts (not just guides) who create belonging — moments over mileage, connection over "checking boxes."

Our mission: to positively impact as many people as possible through shared adventures.

THE OPPORTUNITY

Every week, thousands of people discover Radventures. Some book a day tour. Many leave a 5-star review. And then… most disappear.

That's what keeps us up at night.

We're building a company where people don't choose the destination first and then "pick an operator." They choose Radventures first — then decide where we're going next.

Right now, our trust lives in:

• Day tours in the Canadian Rockies (top-rated, award-winning, proven engine)
• Canadian Rockies multi-day adventures (growing portfolio that needs to be consistently filled)
• Global multi-day adventures (emerging — and this is where the brand evolution happens)

This role is the bridge.

YOUR MISSION IN 2026

1. Drive growth now: Keep our day tours and Canadian Rockies multi-day adventures consistently full of guests who value what we do. Get them into our ecosystem. Prove the engine.
2. Build the engine for what's next: Convert those guests into lifelong adventurers who come back again and again — and position Radventures as a global multi-day adventure brand.

You're not just optimizing a funnel. You're architecting the journey from: "first-time day tour guest in Banff" → "loyal adventure traveler who chooses Radventures wherever we go next."

WHAT WE STAND FOR

We're living through a loneliness epidemic. As the world gets more digital, people crave real connections in the real world.

We believe shared adventures in wild places — with the right people — are part of the antidote.

We're members of Tourism Cares and contribute 1% of revenue via 1% for the Planet. Purpose and profitability aren't competing priorities here — they're built into how we operate.

WHAT YOU'RE WALKING INTO

Radventures isn't a startup trying to find product-market fit. We've got that. We're also not a mature company drowning in bureaucracy.

We're in the sweet spot: proven product, strong brand, capital to grow, small enough that your decisions matter immediately.

The facts:

• 4.95/5 stars across thousands of reviews
• Multiple awards for our day tours
• Scaling since 2020
• Built without outside investors (we answer to guests + outcomes, not a board)
• Locally owned + operated in Banff

The catch:

• Small team (you'll manage 3–4 people, mostly specialists/contractors)

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• Lean resources (you'll need to be smart about what you ship)
• Dynamic environment (priorities shift based on what's working, not what's in a deck from six months ago)

Translation: this isn't a place to hide. Your wins (and misses) show up fast.

WHAT YOU'LL OWN

Phase 1: Drive direct bookings + fill the ecosystem

• Make Radventures impossible to miss for anyone considering the Canadian Rockies
• Own the full funnel: paid media, SEO, website conversion, booking flow
• Get the right guests to experience what we do

Phase 2: Convert guests into lifelong adventurers

• Post-tour lifecycle flows that upgrade day tour guests into multi-day guests
• Review + referral systems that expand our reputation beyond the Rockies
• Repeat booking nurture that keeps guests coming back
• Multi-day adventure positioning that makes people think: "Radventures goes there? I'm in."

Phase 3: Shift from destination-first to Radventures-first

• Position Radventures as a global adventure brand with a unique approach
• Build online reputation so new guests discover us through multi-day (not just "Banff tours")
• Make how we do things more important than the pin on the map

YOUR SCORECARD

• Direct day tour sales
• Canadian Rockies multi-day bookings
• Website conversion rate + funnel performance
• Lifecycle performance (repeat intent, upgrade rates, email/SMS performance)
• Multi-day brand health
• Paid media efficiency (we have budget — we're not lighting it on fire)

YOUR TEAM + SUPPORT

You'll lead/coordinate a lean roster, including:

• Content/Creative Lead
• Web/Analytics Specialist
• Paid Ads contractor/agency
• Lifecycle/CRM contractor

You'll partner closely with:

• The Founder (vision, strategy, clearing roadblocks)
• A renowned tourism marketing expert (weekly strategic counsel)

You own the outcomes. You set the standards. You make roster decisions.

WHAT WINNING LOOKS LIKE

In 30 days: You've diagnosed the biggest growth levers + leaks. You understand the guest journey end-to-end. Weekly operating rhythm is set.

In 60 days: Core lifecycle flows are live (post-purchase, review, repeat triggers, multi-day nurture). High-impact conversion improvements are shipping. Paid + creative testing cadence is measurable.

In 90 days: Direct day tour revenue is pacing up with clear attribution. Multi-day bookings are growing. Reporting is clean. The engine starts compounding.

In a year: Demand is matching supply in day tours. Rockies multi-day is consistently booking. The lifecycle engine upgrades a meaningful % of day tour guests into multi-day prospects. People start asking: "Where is Radventures going next?"

YOU'LL THRIVE HERE IF…

• You've built a marketing engine before (not just maintained one)
• You've been accountable when revenue goes up or down
• You can drive bookings this quarter while protecting long-term brand equity
• You're a player-coach: strategy in the morning, shipping in the afternoon
• You can diagnose drop-off in GA4, review creative, write lifecycle copy, and challenge underperformance
• You care about outcomes, not activity (revenue, conversion, retention, upgrade rates)

Bonus points if you've worked in travel, experiences, or high-consideration purchases where trust + lifecycle matter.

THIS ROLE IS NOT FOR YOU IF…

• You want a big corporate team and slow planning cycles
• You only want to do brand OR performance (this is both, daily)
• You need everything scoped and approved before starting
• You're more comfortable managing dashboards than shipping work
• Being directly accountable for revenue makes you uncomfortable
• Travel and adventure are not an important part of your life

THE DETAILS

Location: In person (Banff) or remote (Canada). Timezone match to the Rockies required. Relocation support available. Remote team offsites in Banff a few times per year + tour onboarding.

Compensation: Competitive base + meaningful performance bonus tied to day tour + multi-day growth. Total comp structure shared early.

Start date: ASAP

HOW TO APPLY

Pick one Radventures tour from radventurescanada.com or radventurestours.com

Write 300 words answering:

• One thing you'd change about how the tour is presented/marketed
• One creative test you'd run in the next 60 days to build trust + storytelling
• One conversion improvement you'd make to increase bookings (and why)

Record a short intro video (simple is fine). You can cover step 2 in the video if you prefer.

Send your CV + video + 300-word task to: dale@radventurescanada.com

We review applications as they come in. If this resonates, don't wait.

Radventures Canada is committed to building an inclusive team. We encourage applications from candidates of all backgrounds and lived experiences.