Senior Digital Marketing Specialist

Remote
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AI Summary

We are seeking a Senior Digital Marketing Specialist to manage Google Ads, Meta Ads, and TikTok Ads, as well as organic social media channels. The ideal candidate will have 4+ years of experience in performance and digital marketing. The role requires strong analytical skills and knowledge of marketing automation tools.

Key Highlights
Manage Google Ads, Meta Ads, and TikTok Ads
Create and automate social media posts
Develop separate strategies for B2C and B2B customer acquisition
Key Responsibilities
Plan, launch, and optimize campaigns in Google Ads and Meta Ads Manager
Create social media posts and automate using various tools
Develop separate strategies for B2C and B2B customer acquisition
Technical Skills Required
Google Ads Meta Ads Manager TikTok Ads Google Tag Manager Canva Videos GA4 GTM Looker Studio
Benefits & Perks
$1200-$2000 per month base salary
Performance bonus (optional)
100% remote work
Nice to Have
Marketplace / lead-gen / SaaS experience
Landing page CRO and lifecycle retargeting (email/SMS/CRM audiences)

Job Description


For our clients we are looking for Marketing Assistant - 100% Remote


Salary: $1200–$2000 per month (USD) base (depending on experience) + performance bonus (optional)


Hours: Must be available to work during European working hours (CET/CEST)


Experience: 4+ years in performance/digital marketing


Role Summary

You’ll be responsible for Google Ads, Meta (Facebook/Instagram) & Tiktok Ads along with organic Social Media Channels.

Balancing acquisition while keeping marketplace health in mind (quality, activation, and conversion—not vanity traffic).


What you’ll do

  • Plan, launch, and optimize campaigns in Google Ads and Meta Ads Manager (hands-on keyboard work).
  • Create Social Media Posts & automate using various tools
  • Build separate strategies for:
  • B2C Customer: sign-ups, activated users, applications, reactivation.
  • B2C Customer: sign-ups, activated users, applications, reactivation.
  • Own budgets, pacing, and performance reporting (weekly + monthly)
  • Run structured experiments (creative, audience, keywords, landing pages) and scale winners.
  • Ensure tracking is reliable (pixels/events), and troubleshoot attribution gaps with product/engineering when needed.
  • Collaborate during EU hours with product/sales/creative to ship quickly.


Requirements

  • Able to work EU hours consistently.
  • 4+ years performance marketing with measurable outcomes.
  • Strong working knowledge of Google Ads (Search required; PMax/Display/YouTube)
  • Strong working knowledge of Meta Ads (Facebook/Instagram)
  • Strong working knowledge of Tiktok Ads
  • Strong working knowledge of Google Tag Manager
  • Solid analytical skills
  • Very good design skills in Canva and Videos
  • Knowledge of latest AI Tools for Marketing Automation
  • Fluent in English


Nice to have

  • Marketplace / lead-gen / SaaS experience.
  • GA4 / GTM / Looker Studio.
  • Landing page CRO and lifecycle retargeting (email/SMS/CRM audiences).


Apply with latest CV


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