Marketing Director - Call Booking Demand Engine & Team Leadership

Serv Recruitment is hiring on behalf of our client, Painting Business Pro, who is growing and looking for a Marketing Director to help take their team to the next level!

Painting Business Pro is a dynamic organization committed to making a massive impact on the lives of entrepreneurs and their businesses. They help individuals build wildly successful companies through their proven training programs, leadership development, and comprehensive support systems.

With a rapidly growing portfolio and an ambitious roadmap, Painting Business Pro is looking for a Marketing Director who has successfully built and scaled a call-booking demand engine, is eager to get hands-on in the weeds early, and can ultimately build and lead a high-performance marketing organization as the business scales.

WHO THEY ARE

Painting Business Pro is a coaching company. They work with painting contractors to help them build their companies. But they’re not just another coaching company.

Painting Business Pro has been coaching painting business owners for over 17 years, and has had thousands of painting contractors participate in their training programs since 2013 - years before anyone else was even doing this in our industry.

Their program helps people go from being a brand new business to $3M+ per year in revenue, without working 60 hours a week or sacrificing those important things in life.

They help people get freedom of their time and financial freedom.

And do it in record time.

Painting Business Pro is a one of a kind company.

What Makes Painting Business Pro Unique:

Their sister company is National Painting Group where they run a portfolio of painting companies that will do around $37,000,000 in business this year. Their 2 biggest companies will do just shy of $10M in revenue.

When people work with Painting Business Pro, they plug into the playbooks, systems, and leadership team that operates actual painting companies.

They are in the trenches, building marketing leading companies, and actively practicing what they preach.

Then, they partner with the right members after they’ve worked with Painting Business Pro for a few years.

More on all that later…

WHY THEY ARE HIRING

They've spent the last several years laying down the necessary foundation for growth.

Rather than focusing on growth, they’ve been focusing on building the best training program they possibly can for their painting contractors. Painting Business Pro delivers results.

Painting Business Pro has spent years building an impeccable reputation. Nobody in the industry does what they do.

They have a strong culture, reliable systems for tracking and managing their members' success, and an amazing team.

They've invested a lot of time into their CRM and reporting system to track all business activity (They use HubSpot). They’re finances are on point. Accountability exists all the way through their organization.

The point is: they have the back-end ready to handle big growth, and that's the next exciting step with their company.

RESPONSIBILITIES & QUALIFICATIONS

Funnel & Conversion (Core Ownership)

You have deep, hands-on experience owning and optimizing a full call-booking funnel, including:

• Lead magnet conversion, CPL vs CPBC
• Book, show, and qualified rates
• Sales handoff, pre-frame, and pipeline hygiene

You can quickly diagnose and fix:

• ICP and positioning issues
• Weak headlines, proof, or specificity
• Broken VSL/webinar or booking flows
• Scheduling friction
• Missing nurture or ineffective retargeting

You have personally owned CRO across landing pages, booking flows, email, retargeting, and creative testing.

Paid Acquisition (Revenue Accountability)

You have owned meaningful paid spend with disciplined scaling and strong unit economics, including:

• Funnel-aligned account structure (cold/warm/hot)
• High-velocity creative testing
• Copy matched to avatar sophistication
• Ad-to-page congruence
• Sequenced retargeting
• Methodical budget scaling

Messaging & Copy (In-House Capability)

You are a strong in-house copywriter who has:

• Defined and refined ICPs
• Segmented avatars by stage and pain
• Turned outcomes into proof-backed claims
• Written attention-stopping hooks
• Increased conversion without “guru” positioning

Lifecycle (Email & SMS)

You have built and optimized lifecycle systems, including:

• Segmented nurture and trigger automations
• Reactivation and sales-support sequences
• Show-up and post-call follow-up flows

Analytics & Attribution (Operating Rigor)

You are deeply numbers-driven and have owned:

• End-to-end funnel dashboards
• Clear MQL, SQL, and Qualified Call definitions
• Channel performance by CPBC and qualified rate
• Cohort and creative testing reporting
• Weekly scorecards and monthly deep dives

Leadership (Player–Coach)

You are a proven player–coach who:

• Is comfortable starting in the weeds
• Owns execution before hiring
• Earns the right to build and scale a team

When Applying please include:

1. Your Resume
2. A cover letter including: why you are interested in this Job, and why you are the perfect candidate

Location: Fully Remote - US/CAD