Drive day-to-day execution across inbound media channels, partner with stakeholders, and optimize paid programs to support key business priorities. This role requires a hands-on approach, technical skills, and understanding of pharma/biotech audiences.
Key Highlights
Key Responsibilities
Technical Skills Required
Job Description
Title: Inbound Digital Marketing Manager
Location: 100% Remote
Duration: 12 Months with possible extension
Job Description:
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Client’s Clinical Research Group (CRG) is seeking a hands-on Inbound Digital Marketing Manager to drive day-to-day execution across our inbound media channels. This role will partner closely with the inbound strategic marketing lead, channel owners, business stakeholders, subject matter experts, and agency partners to activate and optimize paid programs that support key business priorities. The position is remote, preferably based in Eastern North America or EU.
Responsibilities:
• Execute and optimize inbound media programs across key channels, including SEM (Google Ads), paid social, display, and select trade media placements.
• Tactical campaign including audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting.
• Support ABM activation using platforms such as Propensity and Demandbase (account/intent targeting, audience builds, and performance monitoring).
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• Manage campaign measurement fundamentals: build and maintain UTM frameworks, ensure accurate tracking, and partner with analytics teams/agencies to troubleshoot and improve attribution.
• Partner with marketing operations to support HubSpot workflows and campaign execution needs (e.g., routing, lists, further automations), ensuring a smooth handoff from click to conversion.
• Coordinate with agencies and internal stakeholders to activate trade media programs (briefing, creative specs, tracking setup, lead delivery requirements, and post-campaign reporting).
• Bring an understanding of pharma/biotech audiences and buying signals to help refine targeting and segmentation, including familiarity with lifecycle/pipeline concepts and how they influence messaging and audience definition
• Support the setup, analysis, and optimization of digital media campaigns in key Marketing Technology platforms, including HubSpot, Google Analytics, etc.
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