AI Summary
We're seeking a Growth Marketing Manager to drive customer acquisition and revenue growth. This role will own paid marketing strategy, optimize performance, and unlock new growth opportunities. Key requirements include 5+ years of digital marketing experience and proficiency in Meta Business Manager and Google Ads Manager.
Key Highlights
Drive customer acquisition and revenue growth
Own paid marketing strategy and day-to-day operations
Optimize performance across channels and unlock new growth opportunities
Key Responsibilities
Define and execute the paid marketing strategy together with the Growth Lead
Manage day-to-day paid marketing operations, including campaign setup, optimization, and reporting
Brief the Creative team on performance-driven requirements and best practices for ad content
Technical Skills Required
Benefits & Perks
Bright and spacious design office in the heart of Berlin
Relocation assistance including visa support
30 days of holidays
Flexible hybrid working model
Job Description
What You Will Do
We are looking for a Growth Marketing Manager to drive customer acquisition and revenue growth for aeyde.com. In this role, you will own our paid marketing strategy and day-to-day operations, optimize performance across channels, and unlock new growth opportunities through testing, automation, and strong analytical insights. You will work closely with the Growth Lead, Creative, Ecommerce, and Data teams to scale efficiently and continuously improve how we acquire, convert, and retain customers.
- Define and execute the paid marketing strategy together with the Growth Lead, aligning with overall business goals.
- Manage day-to-day paid marketing operations, including campaign setup, optimization, and reporting.
- Brief the Creative team on performance-driven requirements and best practices for ad content.
- Identify new opportunities and potentials for innovation in our paid marketing activities.
- Support in email marketing from a growth perspective, including automated flows and personalization.
- Develop strategies to increase visibility on Search and Gen AI platforms (SEO & GEO).
- Identify and test new DTC growth opportunities across digital marketing, ecommerce, and emerging channels.
- Manage the technical setup and backend optimization of marketing channels (e.g., product feeds, integrations, troubleshooting).
- Oversee user tracking and event management (GA4), working closely with developers on implementation and testing.
- Collaborate with data engineers to enhance our analytical capabilities in the Marketing space.
- Build self-service dashboards to track marketing performance and customer insights.
- Create regular reports to communicate results and actionable insights to stakeholders.
- Provide ad-hoc data support to teams across the organization.
- Stay up to date with industry trends, tools, and best practices to continuously improve growth initiatives.
Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.
- 5+ years of experience in digital marketing or performance marketing, ideally in ecommerce or DTC– Proven hands-on experience with Meta Business Manager (Ads Manager, Commerce Manager) and Google Ads Manager.
- Profound analytical abilities with strong expertise in Google Sheets/Excel, GA4, Looker, or similar tools.
- Ability to translate data into clear insights and actionable recommendations.
- Strong prioritization skills with clear focus on effectiveness and efficiency.
- Strong communication and collaboration skills to work effectively across teams.
- Growth mindset with a proactive, test-and-learn approach to driving results.
- Technical affinity and quick in adapting new tools.
- Excellent written and spoken English communication skills.
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
- Experience with event tracking, specifically on Google Tag Manager (GTM).
- Experience with product feed management tools like FeedOptimise, DataFeedWatch or similar.
- Knowledge of email marketing automation and tools like Klaviyo or similar.
- Understanding of technical SEO fundamentals and content optimization.
Interested in relocating to Germany? Check out our comprehensive Relocation Jobs in Germany page with detailed relocation packages and benefits.
- A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
- A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
- A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
- Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
- Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
- 30 days of holidays.
- Flexible hybrid working model subject to team specifications.
- Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
- Relocation assistance available including visa support.
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